The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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134+ FIVE STAR reviews from our fans and couple of trolls:
- “Awesome, actionable and INTERESTING.”
- “Captivating and informative.”
- “Outstanding show. A must listen.”
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- “An excellent resource for business communicators.”
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#40: How to Craft Inspirational Stories
#40: How to Craft Inspirational Stories
Your brand storytelling strategy and business success come down to this: Tell the right story to the right people at the right time. In this week’s Business of Story podcast, Tamsen Webster will show you how to deliver powerful business stories to your ideal customers that move your audience to act. (more…)
#39: The Power of Stories, Ceremonies and Symbols in Your Business
#39: The Power of Stories, Ceremonies and Symbols in Your Business
Powerful presentations are a skill many business leaders have yet to master. With the help of brand communication strategists Nancy Duarte and Patti Sanchez, you can learn how to transform your professional presentation skills to inspire your audience and build your brand. (more…)
How to Create Unbeatable DIY Stories
#38: How to Create Unbeatable DIY Stories
Is your brand story ready to earn epic media coverage? Geeta Nadkarni is the President and creator of Baby Got Booked, a DIY bootcamp course designed to help professionals write their own winning press releases that attract amazing media coverage. In this podcast, we explore the story behind the Baby Got Booked course and how we can leverage our business stories to become media magnets. (more…)
Steal the Show With Your Business Stories
#37: Steal the Show With Your Business Stories
You’re on your way to getting your business story straight, but can you present it powerfully to every person you meet? Could you convey it confidently to thousands of people? In this podcast featuring Michael Port, learn how to own any room, close more pitches and convey your brand story better than ever before with actionable strategies to master your public speaking techniques. (more…)
How to Define Your Brand Position Through Story
#36: How to Define Your Brand Position Through Story
Michael Gass is the founder of Fuel Lines Business Development, a consulting firm that provides resources and training services to advertising agencies across the globe. Michael joins the Business of Story podcast to share the power of clarifying your “rifle-shot story positioning” to stand out in a crowded marketplace. Learn Michael’s tip to discover your authentic brand story in this Business of Story podcast. (more…)
How to Become a Master Business Storyteller
#35: How to Become a Master Business Storyteller
Michael Hauge is a story expert, author and lecturer who works with writers, filmmakers, and marketers in Hollywood and around the world. Michael joins us on the Business of Story podcast to reveal the most crucial and powerful elements in every successful screenplay, novel, or business story. (more…)
#34: Business Storytelling From a Hollywood Screenwriting Coach
#34: Business Storytelling From a Hollywood Screenwriting Coach
Robert McKee is a legendary author, screenwriting coach, and creator of the Storynomics and STORY Seminars. He rejoins the Business of Story podcast to help us connect the role of Hollywood to business storytelling. In this episode, Robert shares how to keep our audience engaged and connect with them emotionally to move them to action. (more…)
A Practical Guide to the Story Cycle and Transformational Business Languages
#33: A Practical Guide to the Story Cycle and Transformational Business Languages
In this Business of Story podcast, Sam Knowles, Founder and Managing Director of Insight Agents, takes us through his personal and professional journey using the story cycle process. With a doctorate in experimental psychology, Sam provides his insight on business storytelling techniques with a unique, data-driven perspective on human motivation and behavior. (more…)
How to Humanize World-Changing Ideas
#32: How to Humanize World-Changing Ideas
Are you using storytelling to effectively humanize your brand and ideas? Business storytelling legend Michael Margolis shares the concept of ‘narrative intelligence’ and three principles to use to resonate with our audiences. (more…)
How to Map Your Business Goals to Story Strategy
#31: How to Map Your Business Goals to Story Strategy
Customer focus isn’t just a fad. Now, marketers have more resources than ever to craft engaging, data-driven experiences to attract and retain customers. Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story podcast to help you navigate the world of modern marketing to engage your ideal customers. (more…)
