Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#80: How to Call Your Audience to Action Through Storytelling
#80: How To Call Your Audience To Action Through Storytelling
Sometimes our stories have a call to action attached to them, and we hope to inspire our audience into shifting their lives. But creating such a compelling argument can be intimidating. Using story techniques like robust characters, high stakes, and uncertain outcomes can help entice audiences, improve your brand story, and drive change. (more…)
#79: How to Plan Your Presentations for Effective Results
#79: How To Plan Your Presentations For Effective Results
We all want to be compelling storytellers and create memorable presentations, but sometimes it’s difficult to make business data compelling. Investing in a few planning steps and letting yourself practice storytelling techniques can help you craft more authentic, compelling, and effective business presentations based on your available data. (more…)
78: How to Bring Adventure To Your Brand Through Storytelling
78: How To Bring Adventure To Your Brand Through Storytelling
Reaching out to younger generations can be perilous, and it’s easy to get stuck relying on your same old techniques. But disruption of the status quo can help revamp your storytelling in a compelling way that brings adventure to your brand. That’s why it’s worthwhile to try breaking some rules and shaking up your brand story with some new techniques that focus on the full experience of your customers. (more…)
#77: How to Create Stories to Engage Millennials With Your Brand
#77: How To Create Stories To Engage Millennials With Your Brand
Understanding the younger generations can be challenging. We all want to attract the younger crowd to our brands, but how do we create content that allows millennials and beyond to come to us?
We have a really fascinating show for you today. It’s all about millennial marketing and how to use storytelling to connect with the millennial world. (more…)
#76: How To Make Amazing Story Marketing Videos For Your Brand
#76: How To Make Amazing Story Marketing Videos For Your Brand
You don’t have to go any further than Facebook Live to know that story marketing videos are all the rage. And it’s a storytelling trend that is growing exponentially. (more…)
Survival of the Fittest: The Evolution of Story Marketing
#75: Survival Of The Fittest: The Evolution Of Story Marketing
How is your story marketing evolving?
Most of us are not hunting our food and fighting for our shelter, but there is one thing we’ve continued to do since the time of cave dwellers: we tell stories. Stories are not only what make us human. Storytelling is our most important survival tool. (more…)
How to Wake Up Your Inner Entrepreneur
#74: How To Wake Up Your Inner Entrepreneur
Sometimes your biggest obstacle in entrepreneurship is yourself. Wanting to be practical and realistic is helpful, but is often a roadblock to incredible success. The fantastic thing is that by expanding your inner story, you have the opportunity to unlock the hidden potential in yourself and your company. Our special guest on this episode will provide some insight to help you do just that. (more…)
#73: How Rewriting Your Inner Story Can Change the World
#73: How Rewriting Your Inner Story Can Change The World
You want to be both creative and organized, and all the conventional wisdom out there says that is just not possible. But your inner story still wants to be heard and that voice inside you is right; you can be creative and get things done. By listening to your inner voice, you can cultivate the most supportive and successful story that will help you accomplish your goals and change your story to a fulfilling one for you and your brand. (more…)
#72: Differentiate Your Brand Story by Cultivating Some ‘Wow’
#72: Differentiate Your Brand Story By Cultivating A Wow Factor
Because it can be so tough to make a single brand stand out in the saturated marketing space, brands often resort to dropping their prices to compete. But over time, dropping prices will hurt returns and keep your business from growing. Learning how to create and use a wow factor for your brand will help keep margins high while also expanding and developing your brand story. (more…)
#71: How Popular Culture Affects the Way We Tell Stories
#71: How Popular Culture Affects The Way We Tell Stories
Do you remember that one teacher or professor you had that made a remarkable impact on your life? Mine was LeRoy Ashby. LeRoy was my history teacher at Washington State University, and students would line up like waiting to buy concert tickets to register for his class. (more…)
