Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
If you master the vital storytelling structures that have driven human engagement for millennia, then you’ll make a deep connection with your audience that moves them to take action.
But you may be frustrated because conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings 40+ years in branding and over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propagator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
How Sustainable is Your Story?
#13: How Sustainable is Your Story?
With topics as potentially divisive as climate change and sustainability, business communicators need to empathize and find common ground with their audiences to make their stories resonate.
#12: Storytelling Wins the Super Bowl
#12: Storytelling Wins the Super Bowl
What makes a Super Bowl TV spot super? Keith Quesenberry studied over 100 commercials, and here’s what you can learn and apply from what he found about the five-act story structure. (more…)
#11: Monitoring the Health of Your Story
#11: Monitoring the Health of Your Story
Learn how to test the health of your stories from one of the top online storytelling monitoring systems in the world.
#10: Your Audience is Wired for Story
#10: Your Audience is Wired for Story
How to harness your storytelling superpower
Storytelling is the closest thing to magic that humans have developed. The ability to transfer a thought or emotion from one brain to another, to transfer that through hundreds of generations of people, even once the original story teller is long dead, is an incredibly powerful force. (more…)
#9: The Science of Storytelling
#9: The Science of Storytelling
On today’s podcast, you will hear how Harvard Ph.D and USC film school grad, Randy Olson, learned his greatest storytelling lesson from Cartman of South Park, and how you can use it, too, in your content marketing. (more…)
#8: How To Create An Epic Business Narrative
#8: How to Create an Epic Business Narrative
Anybody can tell a story. Whether it’s a million-dollar Super Bowl TV Spot, or your child telling you about their day, every person on earth is capable of storytelling. It’s what humans have been doing since we’ve been able to talk. But for your businesses, there are important distinctions that mean the difference between success and failure. Anyone can tell a story, but to rise above the competition you need to tell a great story. (more…)
#7: Hollywood Storytelling in Business
#7: Hollywood Storytelling in Business
Legendary screenwriting coach, Robert McKee, teaches business leaders how to think like an author to connect with people and move them to action. (more…)
#6: Building Trust Through Story
#6: Building Trust Through Story
The best way to excite oxytocin, the neurotransmitter that creates trust, is to have sex, kiss or hug. Neither of these is solid options in the boardroom, during a sales presentation or on stage at a conference. So the next best oxytocin-emitting activity is to tell a story. (more…)
#5: Why We’re Storytelling Animals
#5: Why We’re Storytelling Animals
Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. (more…)
#4: Creating Brand Rituals Through Story
#4: Creating Brand Rituals Through Story
Have you ever wondered how a product can become part of a consumer’s life? What is it that makes a common service into a daily necessity? The answer is simpler than you might think, and the result is a wonderful relationship between the producer and the consumer. Today’s episode examines brand rituals, one of the most important aspects of story marketing. (more…)
