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The 1 rule you must obey when crafting brand stories

Life is really simple, but we insist on making it complicated. Confucius told us that centuries ago. I learned this lesson, AGAIN, yesterday. I was teaching storytelling to 7th and…

Park Howell

A simple 3-step strategy that will inspire your business storytelling

Plus 6 great story insights and one terrific quote Some of my clients and students tell me that they don’t lead interesting enough lives to have great stories. Nothing ever…

Park Howell

5 Proven Elements to a Powerful Business Story

Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…

Park Howell

My 5 favorite stories about business storytelling from the week

Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…

Park Howell

5 storytelling resources to help hone your business and brand communication

Every week, I will share the five stories that I have found useful to help our clients and my students sharpen their business storytelling skills. Some are new articles, while…

Park Howell

Cartman’s Storytelling Secret Every CMO Should Steal

I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…

Park Howell

What happens when you don’t own your brand story?

I showed this one-minute video in one of our storytelling workshops and asked the room what they saw. The woman sitting directly to my left turned to the other 12…

Park Howell

How storytelling helps brands bond with customers for life

I woke up this morning thinking about the brand rituals I follow so I could share them in this post. But I was at a loss. Do I have any…

Park Howell
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How our survival (and your success at a party) is based on three-act stories

In her excellent book, Wired for Story, Lisa Cron describes how we can go weeks without food, days without drinking, but only about 35 seconds without finding meaning in something.…

Park Howell

Infographic: Storytelling is not just for campfires

I’m curating infographics about storytelling in business on Pinterest. New Fathom Events created this graphic that does a nice job of explaining why storytelling is so important, but does not…

Park Howell