brand story strategyTag Archives:

How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story

The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…

Park Howell

The 7 primal elements to every business story that our caveman brain can’t resist

Sometimes we get lucky and tell a business story that blows away our audience. But what if you could share predictably powerful business narratives on a more consistent basis? You can, but…

Park Howell

A 3-part recipe for humorous digital storytelling from Onion Labs

Most people view social media as a break in their busy schedule. They escape from whatever they’re doing and start scrolling. But the endless toilet paper roll of content makes…

Park Howell