How sustainable is your cat video?
Got six seconds for the premiere of my first Vine video? I call it…wait for it… “Cat-tastrophe.” The piece poses many daring questions, punctures paradigms, and borrows from the anarchistic…
How a frog can save a forest with storytelling
One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…
The art and science of sustainable storytelling
The trouble with climate change is that it doesn’t mean much to most folks. Is our planet warming naturally, or is humankind being less kind to mother Earth than we…
“Miraculous and horrifying” – The largest glacier calving ever caught on film
This glacier has retreated 9 miles in the past 10 years, more than it had retreated in the previous 100 years. Watch as a section larger than the tip of…
Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence
Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…
