How to Peddle a Bike With a Story
Selling and Storytelling is Always About the Moment of Truth Life as an entrepreneur started for me in 1972 glued to our TV set in Woodinville, Washington. I was…
How Instinctual Storytelling Catches the Biggest Fish
You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains…
Brand Storytelling is not About What You Make, but What You Make Happen
I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to…
How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
6 proven ways to get to “YES” with your business storytelling
“What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead…
