salesTag Archives:

How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains can’t resist a good yarn. And your audiences, beleaguered from endless Powerpoints, will love you for it. But enough of me telling. Let me show you. Our seaplane banked over a pod of Killer whales on approach after a bumpy four-hour flight from Seattle. We landed in the aptly named Blackfish Sound…

Brand storytelling is not about what you make, but what you make happen

I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to get their brand stories straight, and they all had the same challenge. Their brand storytelling was focused on what they make versus what they make happen. Do you do this: focus on your features and not your benefits? It’s ok. You’re not alone. But it’s NOT ok if you want to take that…

How the 16 characteristics of greatness apply to business storytelling

He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or two about what it takes to be great at anything. We’re fortunate to have Don share his story insights on this week’s episode of Business of Story podcast. Win the day: learning a valuable business lesson from the little league dugout I was not much of a baseball player as…

Influence: 6 proven ways to get to “YES”

“What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead of being a willing buyer, you were probably subconsciously manhandled and you didn’t suspect a thing. Many experts in the art of influence, like Arizona State University professor, Robert B. Cialdini, Ph.D, a self-proclaimed patsy, suggest we are more susceptible now than ever to slight-of-hand salesmanship. Content is the culprit. Or more…

What I Learned Peddling a Bike

Life as an entrepreneur started for me in front of the TV set in 1972 in Woodinville, Washington.  I was watching the Coyote Roadrunner Hour when my dad interrupted my Saturday morning ritual to entrust me with the sale of my sister Melody’s blue Schwinn bike.  She had graduated to riding horses.  Being the only girl of seven kids, none of us boys would be caught dead on it.  With that many siblings, our parents were constantly on the run…