Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…
Our brains are suckers for story. They’ll take the most benign stimuli (like most powerpoints, car dealership commercials, and mission statements) and attempt to knit narratives from them in an…
Park Howell
Welcome to the Business of Story blog. Here, Park Howell and guest authors share business storytelling tips and strategies that can help you clarify your story, amplify your impact and simplify your life. Learn how to grow your organization and increase sales through the power of story marketing.