storiesTag Archives:

10 screenwriting tips every brand storyteller should know

Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…

Park Howell

What crazy ass stories are your customers making up about your brand?

Our brains are suckers for story. They’ll take the most benign stimuli (like most powerpoints, car dealership commercials, and mission statements) and attempt to knit narratives from them in an…

Park Howell