10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts
I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…
Why you should think like a screenwriter to humanize your B2B content marketing
I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…
The 1 rule you must obey when crafting brand stories
Life is really simple, but we insist on making it complicated. Confucius told us that centuries ago. I learned this lesson, AGAIN, yesterday. I was teaching storytelling to 7th and…
A simple 3-step strategy that will inspire your business storytelling
Plus 6 great story insights and one terrific quote Some of my clients and students tell me that they don’t lead interesting enough lives to have great stories. Nothing ever…
New book efficiently delivers productivity advice
My head has been spinning with To Do’s. I think much of my anxiety from running a small business comes from not having my act together. Instead of following a regimen…
5 Proven Elements to a Powerful Business Story
Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…
My 5 favorite stories about business storytelling from the week
Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…
How to monitor your brand story, because you certainly don’t own it
You hear it all the time now. “You don’t own your brand story, your customers do.” Actually, they don’t even have to be your customers. Anyone online or off who has congratulations…
Cartman’s Storytelling Secret Every CMO Should Steal
I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…
What happens when you don’t own your brand story?
I showed this one-minute video in one of our storytelling workshops and asked the room what they saw. The woman sitting directly to my left turned to the other 12…
