10 Brand Story Elements of REI’s Disruptive #OptOutside Black Friday Campaign
When I was a kid growing up North of Seattle, my dad would take us downtown to Recreational Equipment, Inc. (REI). This was in the 1970’s, and REI was…
How to use the Hero’s Journey to create epic business stories for your B2B marketing
Have you ever struggled to get an important concept across to your peers? We’ve all been there. The powerpoint that sucked. The big idea that didn’t penetrate smaller minds. The…
10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts
I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…
5 Proven Elements to a Powerful Business Story
Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…
My 5 favorite stories about business storytelling from the week
Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…
How to monitor your brand story, because you certainly don’t own it
You hear it all the time now. “You don’t own your brand story, your customers do.” Actually, they don’t even have to be your customers. Anyone online or off who has congratulations…
5 storytelling resources to help hone your business and brand communication
Every week, I will share the five stories that I have found useful to help our clients and my students sharpen their business storytelling skills. Some are new articles, while…
The evolution of you and your brand is in how well you tell your stories
(This post originally appeared in LinkedIN Pulse.) Our brain, like the amoeba, has one main goal: Survival. We can go weeks without food, days without water, but only about 35 seconds…
Cartman’s Storytelling Secret Every CMO Should Steal
I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…
What happens when you don’t own your brand story?
I showed this one-minute video in one of our storytelling workshops and asked the room what they saw. The woman sitting directly to my left turned to the other 12…
