The Business of Story Podcast with Host Park Howell

How to craft and tell compelling stories that sell in your story marketing

The Business of Story podcast, hosted by Park Howell,  is one of the top brand storytelling podcasts for story marketers with downloads topping 220,000 on iTunes alone, and tens of thousands more on Stitcher

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing standout. 

Guests include: Robert McKeeDon YaegerJohn Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti SanchezMichael MargolisMichael HyattMargaret Hartnell, Michael Hauge, Dick OrkinBrian PalermoDr. Randy OlsonMichael PortBryan Kramer and more.


From the 70+ 5-star reviews from our fans on
iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Jonathan Barney, Founder of Inspired.Service

How A Focused Brand Story Will Help You Standout from the Crowd

How a Focused Brand Story Will Help You Standout from the Crowd

Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That’s why today I’m going to work with a listener like you to demonstrate the 10 Step Story Cycle in action. (more…)

Christopher Lochhead, Host and Co-Author Legends & Losers

How to Play Bigger And Dominate a Category With the Brand Story You Own


How to Play Bigger and Dominate a Category 

Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)

Amy Schmittauer and Vincenzo Landino

Story Tell Like a Boss with Your Vlog

Story Tell Like a Boss with Your Vlog

It’s not too difficult to get your story out there.

There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content.  (more…)

Bob Burg, International Bestselling Author

The Power of the Parable for Your Business

The Power of the Parable for Your Business

What if I were to tell you that the most crucial aspect of a successful business was not actually profit? Would you be willing to believe that a key ingredient in a booming, high-profit organization was giving, and not receiving? (more…)

Jordan Bower, Transformational Storytelling Consultant and Corporate Intimacy Expert

How Stories Truly Connect Humans In Today’s World of False Connectedness

How Stories Truly Connect Humans In Today’s World of False Connectedness

There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.

However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go wrong? All the right stuff was there, what happened? (more…)

Robert Swan | Polar explorer, environmental leader & inspirational speaker

Life and Death Leadership Storytelling From Polar Explorer Robert Swan

Life and Death Leadership Storytelling From Polar Explorer Robert Swan

What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?

For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story.
(more…)

Kimberly Manno Reott, Managing Director at Context Partners

How to Use Story Marketing to Make Movements Happen

How to Use Story Marketing to Make Movements Happen

The world of brand marketing is changing rapidly. Ad campaigns don’t work like they used to. Because brands are no longer the storytellers. They’re the story makers handing their stories to their customers in hopes they’ll share it with their world. (more…)

Sally Hogshead, New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc

How To Define Your Most Fascinating Story

How To Define Your Most Fascinating Story

How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?

We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.

(more…)

doug keeley-business of story-park howell-storyteller

Doug Keeley, CEO & Founder of The Mark of a Leader

How Stories Drive Epic Performance

How Stories Drive Epic Performance

In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business.

Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies. 

(more…)

robert rose-park howell-business of story-content marketing

Robert Rose - Content Marketing and Customer Experience Consultant, Speaker, Author, & Startup Advisor & Investor

Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing

Why You Must Move from Adverbs to Adventures in Your Story Marketing

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action. 

(more…)

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