triple bottom lineTag Archives:

My photo of a river fractal over Northern Arizona

Green is dead: How to stop selling sustainability like it’s a pair of sneakers

If you have the word green in your name, do whatever it takes to remove it. Unless you’re Greenpeace, of course. They’ve got the cajones to back it up. Listen to internet radio with Your3BL on Blog Talk Radio Derrick Mains invited me on his his Triple Bottom Line radio show today, and we had a gas (Not the carbon kind) exploring ways to tell your organization’s story around its sustainability. Green marketing and selling your sustainability initiatives like a…


Is Your Brand a Sapling or a Redwood?

Is your marketing and advertising sustainable? In many minds, sustainability has come to mean “environmentally conscious,” “eco-friendly” and other euphemisms associated with greening our planet. I don’t mean just “green.” By sustainable, I’m talking about life or death. When we ask if your marketing is sustainable, we’re asking if it gives you an unfair advantage in the marketplace, while bolstering your triple bottom line of people, planet and profit? There are many antagonists to creating a sustainable strategy. These include…

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