New Executive Master’s for Sustainability Leadership program launches at ASU
The movie I recommended more than most last year was Finding Joe. It was created by the Joseph Campbell Foundation as an inspirational documentary on how we all travel a hero’s journey:…
Stories propel beer brands up Maslow’s hierarchy of needs
I was leading a brand storytelling workshop the other day and explaining the relationship between how a well-told story engages an audience, which boosts them up Maslow’s Hierarchy of Needs…
Where in the Hero’s Journey Do You Find Yourself?
Rain clouds tarped our typically sunny drive from San Diego to Phoenix last week. The charcoal gray sky with its spattering rain was the perfect backdrop as we listened to…
What shape are your stories in?
My brother called from Virginia on Saturday looking for some storytelling help. His son, Riley, is writing an essay for his college applications. He has a whale of story, too,…
Virgin America spins culture out of compliance through storytelling
Southwest Airlines got it first. They turned the compliance exercise of robotically spewing flight safety information to its passengers into funny stand-up routines. Industry folk thought its was alarming. Weary…
How sustainable is your cat video?
Got six seconds for the premiere of my first Vine video? I call it…wait for it… “Cat-tastrophe.” The piece poses many daring questions, punctures paradigms, and borrows from the anarchistic…
How NOT to become an MBA zombie
I teach storytelling workshops to business executives and sustainability professionals around the country, and I’m always gratified to see how people from every imaginable endeavor naturally embrace story. But some…
Infographic: Because data never sleeps, business leaders must tell better stories
I hesitate to write more. Infographic by Domo.com. Storytelling in business is making a triumphant comeback precisely because of the story the above infographic tells. We live in a communications…
7 reasons why business leaders fear storytelling
Guest article by famed screenwriting coach, Robert McKee The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win…
How a frog can save a forest with storytelling
One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…
