How a frog can save a forest with storytelling
One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…
A watershed evening when Robert Redford opened for me!
I enjoyed the remarkable honor of sharing the stage with Robert Redford Saturday evening during the Raise The River event at the Arizona Science Center. Raise The River is a…
The art and science of sustainable storytelling
The trouble with climate change is that it doesn’t mean much to most folks. Is our planet warming naturally, or is humankind being less kind to mother Earth than we…
8 reasons why your brain craves visual storytelling
Most powerpoint visuals are benign charts, graphs and bulleted lists of nonsense that wallpaper over the true story behind the presentation. I just received this terrific infographic on the power…
Why the resurrection of storytelling in business?
[soundcloud url=”http://api.soundcloud.com/tracks/106234050″ params=”” width=” 100%” height=”166″ iframe=”true” /] “Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them…
Branding: the stories consumers tell themselves about your product
Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else…
The water cooler remains the best campfire for business storytelling
Email is the most one dimensional form of business communication. There is zero emotion conveyed, so our overactive imaginations frequently strain to make up behavioral context for the content. There…
The rational business leader embraces the irrationality of their employees
My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On…
When you’re not the smartest guy in the room, tap into mojosynthesis
My mom and dad, Pat and Keith, are 88 and 87 years old respectively. We spent Mother’s Day 2013 in Seattle filming their life stories. The timing was perfect for…
Great business leaders think like authors
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power…
