New book efficiently delivers productivity advice
My head has been spinning with To Do’s. I think much of my anxiety from running a small business comes from not having my act together. Instead of following a regimen…
My 5 favorite stories about business storytelling from the week
Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…
How to monitor your brand story, because you certainly don’t own it
You hear it all the time now. “You don’t own your brand story, your customers do.” Actually, they don’t even have to be your customers. Anyone online or off who has congratulations…
5 storytelling resources to help hone your business and brand communication
Every week, I will share the five stories that I have found useful to help our clients and my students sharpen their business storytelling skills. Some are new articles, while…
The evolution of you and your brand is in how well you tell your stories
(This post originally appeared in LinkedIN Pulse.) Our brain, like the amoeba, has one main goal: Survival. We can go weeks without food, days without water, but only about 35 seconds…
Why top business communicators think in scenes
Data is the foundation for most business stories, but data is NOT the story. If we rely solely on the data as our storyline, as so many business communicators do,…
10 screenwriting tips every brand storyteller should know
Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…
What happens when you don’t own your brand story?
I showed this one-minute video in one of our storytelling workshops and asked the room what they saw. The woman sitting directly to my left turned to the other 12…
How storytelling helps brands bond with customers for life
I woke up this morning thinking about the brand rituals I follow so I could share them in this post. But I was at a loss. Do I have any…
9 steps to turning a negative behavior into a positive story
I have always been a big fan of The Fun Theory by Volkswagen. It was a brilliant social initiative, created for the German automaker by DDB. It must’ve been difficult (read…
