Chad Burmeister

#275: How to Leverage AI to Amplify Your Sales Stories

#275: How to Leverage AI to Amplify Your Sales Stories

If you are curious about how artificial intelligence could help your business, you are not alone. AI can solve problems across the board and dramatically improve sales performance.

But, anytime human tasks are replaced by technology, you run the risk of de-humanizing your brand, resulting in disengaged customers who turn to your competitors to meet their needs.

So, how can you leverage the power of AI while personalizing each customer experience? Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to exponentially grow your brand and business.

(more…)

Chase McLaughlin

#274: Why Moments Matter in Your Storytelling

#274: Why Moments Matter in Your Storytelling

Think back to a memory that had a lasting impact on your life. You’ll recall the defining moments because they have transformed you in some way. And when you share these pivotal moments with others, they too can experience the profound impact.

But, the magic is lost if the story is told without a narrative framework. Your story marketing is about transporting your audience from one perspective to another, from one place in time to a whole new opportunity. And that starts with the central moment in your story when everything changes for that person. 

In this episode, Chase McLaughlin, the marketer responsible for the new family storytelling app called Quilted, shares how you can capture your moments to create lasting stories.

(more…)

John Wall

#273: Storytelling Tools for a Stellar Podcast

#273: Storytelling Tools for a Stellar Podcast

If you are considering launching a podcast as a passion project or to help scale your business, you are not alone. Listeners have a plethora of options to choose from, which means your content and audio must be top-notch.

But it’s hard to stand out and grow listeners given the competition.

In this episode John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show, shares how to launch and/or grow a premier podcast on a limited budget and schedule.

(more…)

Bryan Adams

#272: Why Your Employer Brand Storytelling Must be Repelling

#272: Why Your Employer Brand Storytelling Must be Repelling

Let’s face it, people are the only competitive advantage you have left in business. And in order to attract the best and brightest, they must embrace your organization’s culture and expectations.

But you don’t want everyone. You have to repel people, too. So create a “smart filter” within your employer brand storytelling to that acts like a dog whistle to attract only those who are a fit.

My guest Bryan Adams, founder of Ph.Creative and author of Give and Get Employer Branding, shares how to help people self-select based on what it’s really like to be part of your organization for a sustainable, productive, and happy culture by design.

(more…)

Kate Langrall Folb

#271: Can TV Entertainment Educate on Health and Societal Issues?

#271: Can TV Entertainment Educate on Health and Societal Issues?

Think about your favorite TV show. You feel bonded to the characters and invested in their lives. And through this connection, you began to see the world through their eyes.

But these characters and their storylines are fictional. How can they reveal a truth in your life? Especially coming out of Hollywood.

To answer that, Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC’s Annenberg School Norman Lear Center, shares the depths they go to educate screenwriters so they accurately depict health and societal issues. Can Hollywood be one of our most powerful sources for positive change?

(more…)

Thomas Ahern

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

As a business leader you know that conferences are extremely valuable for your organization’s growth and performance. These are opportunities to expand your employees’ knowledge and skills, connect with industry leaders, and build camaraderie with colleagues. The more inspiring your training is – which is largely virtual these days – the greater your talent retention and growth of your ROI.

But your people experience “ZOOM fatigue” regardless of which online platform you’re using.

(more…)

Jaclyn Lambert and Britt Klontz

#269: The Role of Storytelling in Digital PR

#269: The Role of Storytelling in Digital PR

Digital public relations is like gambling, because you are not going to win every time. This can be discouraging especially when your online presence directly affects your brand’s reputation. But your digital PR efforts don’t have to be a blind bet.

By utilizing a potent three-step process, you can ensure your chances of a win are much higher. On this week’s episode, digital public relations pros Britt Klontz and Jaclyn Lambert share how to use their magic formula to help you win big with your story-placement efforts.

(more…)

Caedon & Parker Howell

#268: Can Twitch be a Brand Storytelling Platform for You?

#268: Can Twitch be a Brand Storytelling Platform for You?

Amazon-owned Twitch streaming service for gamers will have 40+ million monthly active viewers in the U.S. in 2021, according to an eMarketer forecast. And brands like Wendy’s, Nike, and Comedy Central’s South Park are finding success with Twitch promotions and influencers.

But is this platform really the best channel for your brand storytelling?

(more…)

Artem Mushin-Makedonskiy

#267: Brand Storytelling Russian Style

#267: Brand Storytelling Russian Style

The United States and Russia have had a long history of political tensions. And because of that many citizens of both countries have developed an “us vs. them” mentality. If you were to ask a citizen of the United States or Russia what the two countries have in common, the response would most likely be nothing.

(more…)

Peter Horton

#266: How to Find Your Brand Story of Identity and Purpose

#266: How to Find Your Brand Story of Identity and Purpose

Mass media has coerced many of us to believe that money and power will result in happiness. Even worse, it promotes reaching this at all costs regardless of who may be hurt in the process. (more…)