Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How Downton Abbey resembles B2B marketing
I admit it. I’m a Downton Abbey fan. My wife and I started watching it around the first season of Breaking Bad. If Breaking Bad is the opiate of TV programming, then…
The Brand Storytelling Strategy Behind Goodwill of Central Arizona’s 400% Growth
In 2003, Goodwll asked our team to help freshen their eighty-year-old brand in metropolitan Phoenix. The organization was generating $17 million in annual revenue through twenty-four thrift stores. The revenue…
What happens when you place your audience at the center of your brand story
Madcap Theater in Tempe, AZ now knows that the best brand stories always star the audience. This fun Friday evening word of mouth marketing stunt made a fashion runway out of a sidewalk…
Brand Story Reframing: From Water Utility to Experts at Scarce Resource Management
The first step in the Story Cycle brand authoring process is to establish your backstory: the setting of your story. We ask three questions to spark conversation what your brand’s…
How to create a thriving culture for your professional services firm through the stories you tell
All great business leadership has three dimensions to it, according John Oechsle, President and CEO of Swiftpage, the providers of ACT! customer relationship management (CRM) software for small business. Oechsle…
Is global business exciting or scary?
I was honored to be part of a panel for a Global Chamber of Commerce gathering yesterday morning discussing the merits of global business in Arizona. Doug Bruhnke, founder of the Global…
10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts
I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…
Why you should think like a screenwriter to humanize your B2B content marketing
I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…
The Step-by-Step Process for Crafting Your Brand Story
While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling…
The 1 rule you must obey when crafting brand stories
Life is really simple, but we insist on making it complicated. Confucius told us that centuries ago. I learned this lesson, AGAIN, yesterday. I was teaching storytelling to 7th and…
