Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
10 screenwriting tips every brand storyteller should know
Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…
What happens when you don’t own your brand story?
I showed this one-minute video in one of our storytelling workshops and asked the room what they saw. The woman sitting directly to my left turned to the other 12…
How storytelling helps brands bond with customers for life
I woke up this morning thinking about the brand rituals I follow so I could share them in this post. But I was at a loss. Do I have any…
How our survival (and your success at a party) is based on three-act stories
In her excellent book, Wired for Story, Lisa Cron describes how we can go weeks without food, days without drinking, but only about 35 seconds without finding meaning in something.…
9 steps to turning a negative behavior into a positive story
I have always been a big fan of The Fun Theory by Volkswagen. It was a brilliant social initiative, created for the German automaker by DDB. It must’ve been difficult (read…
My Improbable Story of Survival During the 1980 Eruption of Mt. St. Helens
See that ash plume heading east? That’s what covered us on the WAZZU campus 35 years ago today following the eruption of Mt. St. Helens in Washington State. We were…
NASA’s Climate Time Machine: Fact or Fiction?
I just read a great book referred to me titled, Leadership and Self-Deception (Yea, they were probably trying to tell me something.) Anywho, I couldn’t help but connect the dots between…
It’s Earth Day, and your mother could care less
Yippee, it’s Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet. And yet our ecosystem remains rather indifferent to…
Why theater of the mind is so powerful in content marketing
I ruined my Christmas when I was twelve. Our mom and dad always hid the presents against the full-length mirror between their master closets in their bedroom. We all knew…
Content marketing for the “Attention Economy”
This article first appeared in the American Marketing Association blog, Elevate. The goldfish has an average attention span of nine seconds, which now is one second longer than the…
