Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How sustainable is your cat video?
Got six seconds for the premiere of my first Vine video? I call it…wait for it… “Cat-tastrophe.” The piece poses many daring questions, punctures paradigms, and borrows from the anarchistic…
How NOT to become an MBA zombie
I teach storytelling workshops to business executives and sustainability professionals around the country, and I’m always gratified to see how people from every imaginable endeavor naturally embrace story. But some…
Infographic: Because data never sleeps, business leaders must tell better stories
I hesitate to write more. Infographic by Domo.com. Storytelling in business is making a triumphant comeback precisely because of the story the above infographic tells. We live in a communications…
7 reasons why business leaders fear storytelling
Guest article by famed screenwriting coach, Robert McKee The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win…
How a frog can save a forest with storytelling
One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…
A watershed evening when Robert Redford opened for me!
I enjoyed the remarkable honor of sharing the stage with Robert Redford Saturday evening during the Raise The River event at the Arizona Science Center. Raise The River is a…
The art and science of sustainable storytelling
The trouble with climate change is that it doesn’t mean much to most folks. Is our planet warming naturally, or is humankind being less kind to mother Earth than we…
8 reasons why your brain craves visual storytelling
Most powerpoint visuals are benign charts, graphs and bulleted lists of nonsense that wallpaper over the true story behind the presentation. I just received this terrific infographic on the power…
Why the resurrection of storytelling in business?
[soundcloud url=”http://api.soundcloud.com/tracks/106234050″ params=”” width=” 100%” height=”166″ iframe=”true” /] “Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them…
Branding: the stories consumers tell themselves about your product
Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else…
