Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Is your neighborhood donation bin laundering your clothing to for-profit retailers?
“Clunk, slam!” is the hollow thanks you get when a collection bin devours your donated items. You may think that the sack of clothes you just stuffed through the metal…
Green marketing and the five steps to a more sustainable brand
I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the…
5 steps to positive behavior change every chief sustainability officer and green marketer should know
Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing…
Social media training is more effective through visual storytelling
The Power of Story Part II: “Social Media and the Storyteller” from ParkHowell.com on Vimeo. Do you feel cornered by social media? “Like” this. Tweet that. Friend me. Poke you.…
How to Create and Tell Great Stories that Sell
Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…
Great Green Marketing Strategies & Examples
Want to strengthen your green brand? Try to lighten up a bit. We’re hardwired for fear. No matter how irrationally it functions, it’s our primary motivator. Fear helped our ancestors avoid…
5 Ways to Make Your Nonprofit Marketing More Fun
The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: “We just got…
New ecodriving program saves fuel, money and emissions for more sustainable fleets
You won’t find a leaf on the logo. There are no green lawns, blue skies, puffy white clouds or bunny rabbits on the website. All you’re greeted with is the steely…
Don’t Kill Your Green Marketing with These Clichés
The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…
“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing
I have a love/hate relationship with the “got milk?” campaign. The campaign itself is brilliant branding and marketing. It’s become an iconic movement around a basic product. As an advertiser,…
