Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Finding Your Competitor Differentiation Story
How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…
Understanding Your Business Narrative, so Customers Know Where They Fit
This time last week I was on stage with Elton John. On. The. Freakin’. Stage. To put the excitement I felt then, & still feel now, into context: I’ve seen Sir…
Use These World-Class Storytelling Techniques in Your Brand Stories
Brand Storytelling is About Sharing the Emotion of Your Purpose-Driven Organization with Your Customers Until We All Win. This is the powerful opening line to Nike’s Equality campaign that took…
How to Find the Story in Your Story
Enjoy the adventure of your craft I was pretty fearless in my teens and twenties. I figured out how to get myself to Switzerland as an exchange student at sixteen,…
Who are You For in Your Brand Story?
No, really — who are you for? (And before you get all fidgety about “who” versus “whom,” I know it’s “whom.” But few of us talk like that in real…
How to Build Empathy in Your Leadership Stories
Business storytelling is about more than just engaging and captivating You want to help your customers, employees, and other stakeholders. You want to tell stories to influence, motivate, and lead.…
How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers
Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience Highly-technical business executives like digital program managers, content marketers, SEO strategists…
Don’t Invent Your Story, Spotlight it!
As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They…
How to Create Your Personal Brand Story to Grow Your Business
I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies…
Growing from Startup to Scale-Up
Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit…
