How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story
The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…
4 Easy Steps to Clarify Your Brand Position Statement
Every epic brand story starts with a positioning statement that differentiates you from the masses Leo Tolstoy, the famous Russian author, wrestled with the existential crisis of finding meaning in…
Business storytelling for professional services firms with live online video
My first Business of Story Blab session is in the books Great conversation and fun today on our first Blab.im session where we talked about the power of storytelling in…
You just completed your first Story Cycle workshop, now what?
If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what…
Why business storytelling is always about the personal dilemmas behind your professional pursuits
Story marketing must be at the heart of your content marketing Every business leader or communicator must “humanize” their brand. This is especially true for the cold, feature-and-function advertising that professional services firms run. But a…
10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts
I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…
