Brand Storytelling is not About What You Make, but What You Make Happen
I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to…
From flop sweats to rock star: How audiences buy into your story when you OWN it!
The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his…
The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story
The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…
Business storytelling for professional services firms with live online video
My first Business of Story Blab session is in the books Great conversation and fun today on our first Blab.im session where we talked about the power of storytelling in…
How to Craft a Potent Brand Statement for Your Professional Services Firm
Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…
Why business storytelling is always about the personal dilemmas behind your professional pursuits
Story marketing must be at the heart of your content marketing Every business leader or communicator must “humanize” their brand. This is especially true for the cold, feature-and-function advertising that professional services firms run. But a…
10 screenwriting tips every brand storyteller should know
Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…
