customer personasTag Archives:

How to turn impotent business narratives into important brand stories for your professional services firm

American and British forces ally to overthrow the tyranny of mindless B2B marketing in two business storytelling workshops in Liverpool and London this June Most business leaders have important brand stories, but few are…

Park Howell

How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story

The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…

Park Howell