GoodwillTag Archives:

How to tell compelling stories to drive donations for your social cause

Goodwill of Central Arizona will help more than 23,000 people find employment this year through its workforce development programs. Goodwill relies on your donations for the inventory it sells through…

Park Howell

Is your neighborhood donation bin laundering your clothing to for-profit retailers?

“Clunk, slam!” is the hollow thanks you get when a collection bin devours your donated items. You may think that the sack of clothes you just stuffed through the metal…

Park Howell

Advertising innovation begins with being “Ingeniously disruptive”

“What does innovation in your industry mean to you?” was the question the video producer threw at me. Tough call. Being in the advertising business – the world of “creativity…

Park Howell

Sustainable Storytelling: How a Word is Worth a Thousand Pictures

When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself  knifing your arms above your head like a Super Bowl ref signaling a touchdown.…

Park Howell

Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence

Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…

Park Howell