got greenTag Archives:

Have clichés rendered your green marketing unsustainable?

Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put the word “Green” in your name, and if so, do…

Park Howell

“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing

I have a love/hate relationship with the “got milk?” campaign.  The campaign itself is brilliant branding and marketing. It’s become an iconic movement around a basic product. As an advertiser,…

Park Howell