Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence
Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…
How Sustainable is Your Sustainability Message?
Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…
This Beer Coaster Deserves a Toast For Its Green Marketing Folly
I love to be surprised by clever green advertising in surprising places. That’s why I’m raising a frosty golden mug to New Belgium Brewing. They created this wonderful beer coaster/postcard…
How to Make Your Green Brand Relevant, Important and Sustainable
A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do…
GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers
In the “What the Hell?” category, I came across a banner ad yesterday for GMC’s new Sierra Hybrid pickup truck on über green site EarthFirst.com. It wasn’t the ad placement…
Making Water Conservation Sexy
I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the…
The First Teardrop Heard Across America for Green
His name was Iron Eyes Cody, an Ersatz Indian. The cause was Keep America Beautiful. The TV spot was one of the first to launch the green movement in mass…
