Have you had business storytelling up the Wazzu?
Then create a brand story you can celebrate with your customers The new president of Washington State University cringed at the school’s legendary nickname: WAZZU. V. Lane Rawlins took the helm of…
10 quick questions to help you own your brand story
No one will buy into your brand story until you own it first. I’ve found for the past 10 years guiding brands through the Story Cycle process that if you can get…
3 tools to keep your B2B brand story from falling down
Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…
What are the Villains, Fog and Crevasses in Your Personal or Professional Brand Story?
3 antagonists you must vanquish for successful B2B marketing The conference room at the Sheraton LAX was cold as a morgue. Two hundred screenwriter wannabes sat like zombies enraptured by Robert McKee. After all, he…
How to turn impotent business narratives into important brand stories for your professional services firm
American and British forces ally to overthrow the tyranny of mindless B2B marketing in two business storytelling workshops in Liverpool and London this June Most business leaders have important brand stories, but few are…
How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story
The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…
How to Craft a Potent Brand Statement for Your Professional Services Firm
Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…
The 7 primal elements to every business story that our caveman brain can’t resist
Sometimes we get lucky and tell a business story that blows away our audience. But what if you could share predictably powerful business narratives on a more consistent basis? You can, but…
A 3-part recipe for humorous digital storytelling from Onion Labs
Most people view social media as a break in their busy schedule. They escape from whatever they’re doing and start scrolling. But the endless toilet paper roll of content makes…
How Downton Abbey resembles B2B marketing
I admit it. I’m a Downton Abbey fan. My wife and I started watching it around the first season of Breaking Bad. If Breaking Bad is the opiate of TV programming, then…
