screenwritingTag Archives:

Why you should think like a screenwriter to humanize your B2B content marketing

I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…

Park Howell

McKee Mondays: The Business of Storytelling

I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards,…

Park Howell

What chief sustainability officers can learn from screenwriting

(The following article appeared today on the Sustainable Brands website.) If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite…

Park Howell