❖ screenwritingTag Archives: ❖
![](https://businessofstory.com/wp-content/uploads/2015/11/MV5BOTI2NDU3NjI1NV5BMl5BanBnXkFtZTgwMTczNTM0MTE@._V1__SX1379_SY728_.jpg)
Why you should think like a screenwriter to humanize your B2B content marketing
I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…
![](https://businessofstory.com/wp-content/uploads/2013/06/McKee.jpg)
McKee Mondays: The Business of Storytelling
I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards,…
![](https://businessofstory.com/wp-content/uploads/2013/04/Bill-OneManBand.jpg)
What chief sustainability officers can learn from screenwriting
(The following article appeared today on the Sustainable Brands website.) If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite…