Super BowlTag Archives:

What B2B marketers can learn from the Doritos “Ultrasound” Super Bowl TV Spot

As all of you students in my Executive Master of Sustainability Leadership communications course know, a universal structure to storytelling pervades our lives. We see it in the movies we…

Park Howell

Budweiser’s Super Bowl spot wins with simple, proven story structure

Aristotle would laugh at the basic story structure of the new Budweiser Super Bowl spot. It’s a winner because our minds simply can’t resist the Story Cycle. Watch and see if…

Park Howell