❖ Super BowlTag Archives: ❖
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What B2B marketers can learn from the Doritos “Ultrasound” Super Bowl TV Spot
As all of you students in my Executive Master of Sustainability Leadership communications course know, a universal structure to storytelling pervades our lives. We see it in the movies we…
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Budweiser’s Super Bowl spot wins with simple, proven story structure
Aristotle would laugh at the basic story structure of the new Budweiser Super Bowl spot. It’s a winner because our minds simply can’t resist the Story Cycle. Watch and see if…