Can the Story Cycle make you a better storyteller and seller?
Great storytellers – from Aristotle to the Apostles to Shakespeare to Spielberg – have used a proven story structure that has been around since the beginning of time. Joseph Campbell,…
Infographic: The story behind the structure of MLK’s “I Have a Dream” speech
Nancy Duarte of Duarte Design dedicates countless hours to understanding the shape of powerful presentations. She is an architect for orators. Nancy recently published this amazing ebook, Resonate, on how…
New Executive Master’s for Sustainability Leadership program launches at ASU
The movie I recommended more than most last year was Finding Joe. It was created by the Joseph Campbell Foundation as an inspirational documentary on how we all travel a hero’s journey:…
What shape are your stories in?
My brother called from Virginia on Saturday looking for some storytelling help. His son, Riley, is writing an essay for his college applications. He has a whale of story, too,…
Virgin America spins culture out of compliance through storytelling
Southwest Airlines got it first. They turned the compliance exercise of robotically spewing flight safety information to its passengers into funny stand-up routines. Industry folk thought its was alarming. Weary…
How sustainable is your cat video?
Got six seconds for the premiere of my first Vine video? I call it…wait for it… “Cat-tastrophe.” The piece poses many daring questions, punctures paradigms, and borrows from the anarchistic…
How NOT to become an MBA zombie
I teach storytelling workshops to business executives and sustainability professionals around the country, and I’m always gratified to see how people from every imaginable endeavor naturally embrace story. But some…
Infographic: Because data never sleeps, business leaders must tell better stories
I hesitate to write more. Infographic by Domo.com. Storytelling in business is making a triumphant comeback precisely because of the story the above infographic tells. We live in a communications…
7 reasons why business leaders fear storytelling
Guest article by famed screenwriting coach, Robert McKee The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win…
How a frog can save a forest with storytelling
One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…
