Archive for Book Reviews

The 9 Ways Musicianship Builds Stronger Business Leaders

Did you play a musical instrument growing up? If so, how do you tap your musical skills in your business and other pursuits? If not, what instrument do you wish you had played as a kid? And would you still be playing it today? What you probably don’t know about me is that, in addition to earning a degree in communications from WAZZU, I received a BA in music composition and theory. Although I thought it’d be cool to be…

Just Because You’re “Green” Doesn’t Make You Sustainable: Nature’s 10 Simple Survival Tips.

There is no crueler economy than the environment. All living assets get one shot at life. If you can’t make it here, you can’t make it anywhere. So how can you apply Nature’s rules of sustainability to your business? Think biomimicry. I am currently in the middle of an incredible book by eco-Wunderkind Adam Werbach (Are you still a Wunderkind in your 30’s?). At 23, Werbach was the youngest president of the Sierra Club, and he is currently global CEO…

How Sustainable is Your Sustainability Message?

Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool test: Is your green marketing “Approachable,” “Believable,” and “Doable”? This post covers the first leg: Is your green brand approachable? We believe that changing the average shopper to an eco-conscious consumer is not prompted by the radical fringes. Most people can’t see themselves plying the north Atlantic in a Zodiac…

The Importance of Triggers in Your Green Marketing

This post originally appeared on the the Water – Use It Wisely blog. Let’s face it, none of us in conservation has the marketing budget of Budweiser.  Sure, beer is more fun than water.  But if you had your druthers on a desert island, which would you choose for survival?  Most of us would presumably choose water, unless of course you’re not long for this world and you want to go out like Homer Simpson. In the “highly romantic,” and…

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

This item originally appeared on the Water – Use It Wisely conservation blog. A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a young ad man trying to impress his mentor. “Wrong,” he said. “Newspapers are in the business to make money! If they’re not making money, they’re not delivering the news,” he snorted. Great point, and an even better…

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