Archive for Book Reviews

How to coax excellence out of you and your team found in new book: “Coach to Win the Leadership Game”

My friend, Pete Walsh, is plagued with an occasionally wicked slice from his left-handed golf swing. Yet, it never gets him down. He has the mental tools and insight to…

Park Howell

The 15 characteristics of “Rudolphs” and how they can help steer your company thru the fog of the recession

This economy certainly has companies looking inward. Just to survive, let alone be sustainable, means questioning every practice and how you do business. We have built our agency primarily on…

Park Howell

Is your business storytelling capturing the rapt attention of your customer?

Look at this painting. It tells a powerful story. Where is your attention focused? Now look away and see if you can describe the landscape that surrounds the frightened horse…

Park Howell

How to Rewrite Your Story and Make it an Epic

We all lead storybook lives. It’s just that some of the stories are real page-turning-barn-burners, while others are as ashen as the dust that blankets their covers. In every life,…

Park Howell

What the New Social Media Book, “Trust Agents,” and Dr. Seuss Have in Common

  My favorite Dr. Seuss book growing up was, “If I Ran the Circus.” It was a tale of out-of-control entrepreneurism at its best. It’s about a boy, Morris McGurk,…

Park Howell

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…

Park Howell