Archive for Sustainable Storytelling

How to persuade any audience with the power of storytelling

Business storytelling is how leaders change beliefs and shape behaviors. I just returned from Amsterdam working with our Arizona State University Master’s students in the Executive Masters of Sustainability Leadership program. On this trip, we met with many important Dutch companies, like Philips and KPN, the AT&T of the Netherlands. The Dutch, although brilliant storytellers over a pint, primarily use assertions and opinions when they are talking business. On Thursday, June 22, I presented my fundamentals of storytelling training to…

Live Workshop: Storytelling for Leaders With Park Howell on Sept. 7, 2017

Register Now to Reserve Your Seat In This Intimate One-Day Workshop Storytelling for Leaders provides the skills to use story-based techniques to tackle a range of key leadership challenges, including: COMMUNICATION – how to get your message to stick OVERCOMING ENTRENCHED VIEWS – how to influence people to change behavior CONNECTING WITH PEOPLE – how to quickly build rapport and connection INSIGHT AND EMPOWERMENT – how to understand what’s really going on COMMUNICATING STRATEGY, CHANGES, AND DECISIONS – how to connect people…

customer experience

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week in Las Vegas.  There were three days of workshops and speakers, several thousand attendees, and umpteen roundtable discussions. Despite the abundance of brilliance, three important trends stood out for me: Big waste, little victories and showing up #1. 80% of B2B content generated goes unused I was surprised to learn…

Top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drive your performance Two weeks ago I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote from Melbourne, Australia. He is the co-creator of Storytelling for Leaders training program that they’ve taught to brands for 13 years. But despite the popularity of business storytelling these days, relatively few leaders are teaching their troops how to spot stories in their organizations to inspire their people and drive performance. Those…

How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains can’t resist a good yarn. And your audiences, beleaguered from endless Powerpoints, will love you for it. But enough of me telling. Let me show you. Our seaplane banked over a pod of Killer whales on approach after a bumpy four-hour flight from Seattle. We landed in the aptly named Blackfish Sound…

Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one of the 20 people to know in the local marketing community. If you missed it, here are my answers to their questions with links to resources you can use to get your personal brand story straight. Favorite way to spend time away from work: My favorite way to spend time away from…

7 habits of the highly effective story marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, producing the product launch segment for the Forever Living Products annual Super Rally. More than 3,000 sales executives from over 130 countries speaking numerous languages surrounded me. Then the video introducing Forever’s new Multi-Maca product flickered to life on the ballroom screen. The gathering quieted as all eyes turned to the stage. I was…

Laugh and be happy as you kick the sh*t out of injustice

Composer Randy Newman has always been near and dear to me for his storytelling. As I was distressing over the the first seven days of Donald Trump’s presidency and the frightening lunacy that appears to be the hallmark of his administration, I woke up this Sunday morning with a resolute calmness about it. Then, one of my favorite Newman songs popped in my head. This song will be my anthem as long as The Donald and his henchmen are in the…

What is story marketing and how you can master it

The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned by sharing an infographic? Who have you regaled with a Tweet as of late? But hear a good story – or better yet, tell one – and you experience how stories bewitch humans. Business and brand storytelling is the ultimate marketing strategy, and story marketing is the trigger. It beckons your…

Why story spotting in the wild is critical to grow your leadership, sales and people

Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an “aha” moment of clarity. But we are reluctant to use stories in our business communications. Which is odd. Because it is within story we find the emotional connection we need to move people to action. I’ve come to believe that if content is king, then storytelling is the kingdom’s sorcerer. It’s where the magic…