How sustainable is your cat video?
Got six seconds for the premiere of my first Vine video? I call it…wait for it… “Cat-tastrophe.” The piece poses many daring questions, punctures paradigms, and borrows from the anarchistic…
7 reasons why business leaders fear storytelling
Guest article by famed screenwriting coach, Robert McKee The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win…
How a frog can save a forest with storytelling
One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…
A watershed evening when Robert Redford opened for me!
I enjoyed the remarkable honor of sharing the stage with Robert Redford Saturday evening during the Raise The River event at the Arizona Science Center. Raise The River is a…
8 reasons why your brain craves visual storytelling
Most powerpoint visuals are benign charts, graphs and bulleted lists of nonsense that wallpaper over the true story behind the presentation. I just received this terrific infographic on the power…
Matt Damon’s potty humor pushes movement
There is nothing funny about 780 million people without clean drinking water. Or 2.5 billion people that lack access to a toilet or proper sanitation. So it may surprise you…
A double shot of brand storytelling at Creative Mornings in Scottsdale
I recently spoke at our local Creative Mornings, the monthly breakfast lecture series hosted in cities around the nation. The theme was “Reuse in Creativity.” No, it wasn’t a celebration of plagiarism.…
Facebook memes and their message to brand storytellers
Seven years ago, I committed myself to understanding story structure and how we can use storytelling to nudge the world in any direction we choose. I’ve studied what Hollywood knows…
What chief sustainability officers can learn from screenwriting
(The following article appeared today on the Sustainable Brands website.) If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite…
“Miraculous and horrifying” – The largest glacier calving ever caught on film
This glacier has retreated 9 miles in the past 10 years, more than it had retreated in the previous 100 years. Watch as a section larger than the tip of…
