Green MarketingTag Archives:

Save water in the most peculiar way

World Water Day always brings out the innovative best in all of us, no matter how peculiar. There’s a new app that’ll help you pass gas in private, AND save…

What my Russian barber can teach green marketers and chief sustainability officers

Nodari was finishing my haircut the other day at V’s, when he said we was going to leave the back a little longer. “What? A little longer?” I asked. “You know,…

Are you practicing creative destruction as a green marketer?

If you’re following the Stop Online Piracy Act (SOPA) hearings, you’ll find that this digital land grab by the government follows “The Cycle,” the same rise, capture and fall of every…

How not to make your green marketing a joke

I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of…

Green marketing and the five steps to a more sustainable brand

I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the…

Power to the people: Park&Co adds Blink electric vehicle charging stations

I wheeled my old fashioned 2004 Acura 3.2TL combustion engined ride up to the unit. The Blink electric vehicle (EV) charging station, which hangs on the wall outside my office,…

How we made Goodwill the Official Sponsor of Halloween

Halloween is the one night when normal rules don’t apply. When the kid in all of us gets that rare chance to be anything he or she wants. It’s also…

5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing…

How weird is this water conservation campaign from the EPA?

I happened upon the Environmental Protection Agency’s new “Wasting Water is Weird” campaign this week, and the only thing more surprisingly unsettling than the campaign spokesman is the thought that the…

A unique sustainability report surfaces for Arizona copper mine

Each year, Resolution Copper Mining (RCM) publishes a Sustainable Development Report to update the world on what they’ve done over the previous year. The report informs neighbors, stakeholders, media, industry…