Green MarketingTag Archives:

Save water in the most peculiar way

World Water Day always brings out the innovative best in all of us, no matter how peculiar. There’s a new app that’ll help you pass gas in private, AND save water: two laudable efforts. With a swipe of your finger it plays back the flatulence-dampening sound of a shower without actually running one, so you can do your thing without the resounding ring. And, it shows you how much water you save in the process. “Silly, useless app,” you say?…

What my Russian barber can teach green marketers and chief sustainability officers

Nodari was finishing my haircut the other day at V’s, when he said we was going to leave the back a little longer. “What? A little longer?” I asked. “You know, because of your friggin’ huge cowlick,” he blurted with a hint of Bulshevik impatience, His indignance at my lack of grasping the obvious made me chuckle. Then I thought about the perfectly quaffed hair-do he had just created. From the front and sides it makes me look more respectable. From…

Are you practicing creative destruction as a green marketer?

If you’re following the Stop Online Piracy Act (SOPA) hearings, you’ll find that this digital land grab by the government follows “The Cycle,” the same rise, capture and fall of every significant communications empire dating back to the telegraph. AT&T’s failed $39 billion play for T-Mobile is another example of the cycle as explored in the book The Master Switch. It’s all about creative destruction, the fuel that propels free markets. Author Tim Wu is a former tech writer from Silicon…

How not to make your green marketing a joke

I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of the industry. It’s not. It’s making fun of companies and brands that are eager to jump on the green bandwagon without doing their homework. Their green marketing shortcuts are laughable, diminishing the credibility of the entire green marketing industry. At least Lorna Li of Green Marketing TV appreciates my humor.…

Green marketing and the five steps to a more sustainable brand

I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the place, but just misdirected in the ways of green marketing. But there’s hope and help for the Coal Burgers of the world. Entrepreneur Magazine, in its November issue, features an article on the five-step guide to marketing a green business called: Selling Green. They called me as a source for…

Power to the people: Park&Co adds Blink electric vehicle charging stations

I wheeled my old fashioned 2004 Acura 3.2TL combustion engined ride up to the unit. The Blink electric vehicle (EV) charging station, which hangs on the wall outside my office, seemingly winks at me every time I pull in as if to say, “When are you going electric, bud?” I’m proud that Park&Co is one of the early adopters in The EV Project, the largest deployment of electric vehicles and charging infrastructure in history. We just lit up two EV…

How we made Goodwill the Official Sponsor of Halloween

Halloween is the one night when normal rules don’t apply. When the kid in all of us gets that rare chance to be anything he or she wants. It’s also one of the biggest sales opportunities of the year for Goodwill. In the thrift industry, October is one of the largest months for sales. It’s the equivalent to Christmas for general retailers. This year, Park&Co puts Goodwill at the epicenter of fall fun and creativity with the “Official Sponsor of Halloween”campaign. The…

5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing consumer behavior. Consume less. Recycle more. Go green. But is that the correct approach? Changing behavior is tough. Especially if the behavior has been engrained in us since childhood. I just read Dan and Chip Heath’s relatively new book, Switch, How to change things when change is hard. We are currently…

How weird is this water conservation campaign from the EPA?

I happened upon the Environmental Protection Agency’s new “Wasting Water is Weird” campaign this week, and the only thing more surprisingly unsettling than the campaign spokesman is the thought that the EPA brought him to life. Who’d expect this Jim Carey-meets-the-strange-dude-rocking-the-bad-hairstyle-driving-his-mom’s-Pinto-at-the-end-of-the-cul-de-sac guy coming out of the feds to help promote water conservation? But I like the creepiness. Because when you really think about it, wasting water is pretty weird. I mean, we’d never let the tap on a beer keg run…

A unique sustainability report surfaces for Arizona copper mine

Each year, Resolution Copper Mining (RCM) publishes a Sustainable Development Report to update the world on what they’ve done over the previous year. The report informs neighbors, stakeholders, media, industry and the legislature on how RCM is doing in meeting its responsibilities to the community, the economy and the environment. What a copper mine is doing for water reclamation in the desert from ParkHowell.com on Vimeo. While the report is loaded with pertinent information, its organization and presentation can be…