Green MarketingTag Archives:

How sustainable is your cat video?

Got six seconds for the premiere of my first Vine video? I call it…wait for it… “Cat-tastrophe.” The piece poses many daring questions, punctures paradigms, and borrows from the anarchistic bent of Hunter S. Thompson. Shot in classic three-act story structure: Exposition, Development and Resolution (Feel the conflict?), this brilliant bit of filmmaking is sure to redefine the feline film genre forever. There, I said it. Cat videos are killers! Snookums is causing climate change, global warming, and drowning polar…

7 reasons why business leaders fear storytelling

Guest article by famed screenwriting coach, Robert McKee The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes.  But before Boldt can build, it must win bids.  In the past, its bid team, working in the time-honored way, pit Bolt’s numbers against its competitor’s numbers.  Their win rate was one in ten. With some face-to-face coaching, the bid team soon mastered the craft of turning data into drama creating a story driven bid entitled “Boldt Builds”.…

How a frog can save a forest with storytelling

One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because they are too often told from the brand’s or cause’s perspective, rather than  from the world view shared by their audiences. The Rainforest Alliance’s “Follow the Frog” entertaining story is the hysterical exception. But hysterical for all of the right reasons. It is a sustainable story that clearly places the viewer…

A watershed evening when Robert Redford opened for me!

I enjoyed the remarkable honor of sharing the stage with Robert Redford Saturday evening during the Raise The River event at the Arizona Science Center. Raise The River is a collaboration between the Sonoran Institute and the Redford Center to reconnect the Colorado River with its Delta in Mexico by purchasing water rights to help increase river flow. Park&Co helped Raise The River share its story. Given our more than 15 years working with water conservation and management campaigns, organizers…

8 reasons why your brain craves visual storytelling

Most powerpoint visuals are benign charts, graphs and bulleted lists of nonsense that wallpaper over the true story behind the presentation. I just received this terrific infographic on the power of infographics: visual storytelling. It it’s true that 50% of your brain is involved in visual processing. And 70% of all your sensory receptors are in your eyes. AND you can get the sense of a visual scene in less than 1/10 of a second. Then why does everybody  litter…

Matt Damon’s potty humor pushes movement

There is nothing funny about 780 million people without clean drinking water.  Or  2.5 billion people that lack access to a toilet or proper sanitation. So it may surprise you that Academy Award winner Matt Damon has taken a decidedly humorous approach to solving the problem. He announced that he will not go to the bathroom until the world water crisis is solved. Here’s his faux news conference that launched his Strike With Me campaign. Damon’s potty campaign is for his 20-year-old charity Water.org that…

A double shot of brand storytelling at Creative Mornings in Scottsdale

I recently spoke at our local Creative Mornings, the monthly breakfast lecture series hosted in cities around the nation. The theme was “Reuse in Creativity.” No, it wasn’t a celebration of plagiarism. Rather, I presented a workshop on how to create more powerful stories for sustainability initiatives and green marketing, which are already replete with plagiarism (Leafs on logos, globes in hands, sprigs growing out of lumps of coal). I led with my “Got Green? and 10 Other Brand Curdling Clichés of…

Facebook memes and their message to brand storytellers

Seven years ago, I committed myself to understanding story structure and how we can use storytelling to nudge the world in any direction we choose. I’ve studied what Hollywood knows about creating epics, muscled through the premiere screenwriting workshop in LA, researched scores of books on why our minds are suckers for story, and we’ve practiced storytelling at our agency. Now I’m in the throes of writing a book on what I’ve learned: how brands, nonprofits, internal communications departments, sustainability…

What chief sustainability officers can learn from screenwriting

(The following article appeared today on the Sustainable Brands website.) If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to the fittest Machiavellian mind. The success of our hero, the chief sustainability officer (CSO), relies on an immense and nimble curiosity, and they must possess a cadre of skills…

“Miraculous and horrifying” – The largest glacier calving ever caught on film

This glacier has retreated 9 miles in the past 10 years, more than it had retreated in the previous 100 years. Watch as a section larger than the tip of Manhattan calves into the ocean. What do you think? Is global warming a natural event, a natural event exacerbated by mankind, or completely manmade? The footage is epic, and the score is pretty amazing, too. It’s nominated for an Academy Award for “Best Original Song.”