Posts by Park Howell

10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts

I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…

Park Howell

Why you should think like a screenwriter to humanize your B2B content marketing

I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…

Park Howell

The Step-by-Step Process for Crafting Your Brand Story

While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling…

Park Howell

The 1 rule you must obey when crafting brand stories

Life is really simple, but we insist on making it complicated. Confucius told us that centuries ago. I learned this lesson, AGAIN, yesterday. I was teaching storytelling to 7th and…

Park Howell

A simple 3-step strategy that will inspire your business storytelling

Plus 6 great story insights and one terrific quote Some of my clients and students tell me that they don’t lead interesting enough lives to have great stories. Nothing ever…

Park Howell

The 6 Personal Stories You Need to Know How to Tell for Your Professional Services Firm

There is no such thing as business-to-business marketing. Or B2B. It’s the greatest fallacy in our advertising vernacular. Because no matter whether you’re selling to a c-suite suit, trying to…

Park Howell

New book efficiently delivers productivity advice

My head has been spinning with To Do’s. I think much of my anxiety from running a small business comes from not having my act together. Instead of following a regimen…

Park Howell

5 Proven Elements to a Powerful Business Story

Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…

Park Howell

My 5 favorite stories about business storytelling from the week

Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…

Park Howell

How to monitor your brand story, because you certainly don’t own it

You hear it all the time now. “You don’t own your brand story, your customers do.” Actually, they don’t even have to be your customers. Anyone online or off who has congratulations…

Park Howell