How Downton Abbey resembles B2B marketing
I admit it. I’m a Downton Abbey fan. My wife and I started watching it around the first season of Breaking Bad. If Breaking Bad is the opiate of TV programming, then…
How to create a thriving culture for your professional services firm through the stories you tell
All great business leadership has three dimensions to it, according John Oechsle, President and CEO of Swiftpage, the providers of ACT! customer relationship management (CRM) software for small business. Oechsle…
Is global business exciting or scary?
I was honored to be part of a panel for a Global Chamber of Commerce gathering yesterday morning discussing the merits of global business in Arizona. Doug Bruhnke, founder of the Global…
10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts
I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…
Why you should think like a screenwriter to humanize your B2B content marketing
I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…
The Step-by-Step Process for Crafting Your Brand Story
While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling…
The 1 rule you must obey when crafting brand stories
Life is really simple, but we insist on making it complicated. Confucius told us that centuries ago. I learned this lesson, AGAIN, yesterday. I was teaching storytelling to 7th and…
A simple 3-step strategy that will inspire your business storytelling
Plus 6 great story insights and one terrific quote Some of my clients and students tell me that they don’t lead interesting enough lives to have great stories. Nothing ever…
The 6 Personal Stories You Need to Know How to Tell for Your Professional Services Firm
There is no such thing as business-to-business marketing. Or B2B. It’s the greatest fallacy in our advertising vernacular. Because no matter whether you’re selling to a c-suite suit, trying to…
New book efficiently delivers productivity advice
My head has been spinning with To Do’s. I think much of my anxiety from running a small business comes from not having my act together. Instead of following a regimen…
