Is global business exciting or scary?
I was honored to be part of a panel for a Global Chamber of Commerce gathering yesterday morning discussing the merits of global business in Arizona. Doug Bruhnke, founder of the Global…
10 reasons/ways to be a more powerful B2B marketing storyteller: #6 hurts
I have a business storytelling brother from a different mother, and we grew up across the great pond from each other. His name is Bryan Adams, founder of Ph-Creative in…
Why you should think like a screenwriter to humanize your B2B content marketing
I love this poster for Justin Trevor Winters’ new movie. It depicts Richard Dreyfuss’ character as a retired high school gym teacher willing to do whatever it takes to leave…
The Step-by-Step Process for Crafting Your Brand Story
While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling…
The 1 rule you must obey when crafting brand stories
Life is really simple, but we insist on making it complicated. Confucius told us that centuries ago. I learned this lesson, AGAIN, yesterday. I was teaching storytelling to 7th and…
A simple 3-step strategy that will inspire your business storytelling
Plus 6 great story insights and one terrific quote Some of my clients and students tell me that they don’t lead interesting enough lives to have great stories. Nothing ever…
The 6 Personal Stories You Need to Know How to Tell for Your Professional Services Firm
There is no such thing as business-to-business marketing. Or B2B. It’s the greatest fallacy in our advertising vernacular. Because no matter whether you’re selling to a c-suite suit, trying to…
New book efficiently delivers productivity advice
My head has been spinning with To Do’s. I think much of my anxiety from running a small business comes from not having my act together. Instead of following a regimen…
5 Proven Elements to a Powerful Business Story
Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…
My 5 favorite stories about business storytelling from the week
Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…
