How the ABT Narrative Framework Closes a Compelling Story Loop For You
The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…
How to Improve Your Business Storytelling Through Music
The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…
5 Ways to Craft Your Brand Origin Story
Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…
How a Personal Adventure Will Help Your Sales Story Sell
A true story, well told, reveals a truth about ourselves and the world around us. We want to connect deeply with our prospects and if we demonstrate how we’re uniquely…
3 Tips That Will Help You Shine as a Podcast Guest
The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…
Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How You Can Get the Upper-hand on Coronavirus
Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…
How to Share Your Stories on Social Media More Effectively
Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…
How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success
Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…
3 Proven Steps to Creating Great Brand Stories
Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…
