Archive for Corporate Social Responsibility Storytelling

Can the Story Cycle make you a better storyteller and seller?

Great storytellers – from Aristotle to the Apostles to Shakespeare to Spielberg – have used a proven story structure that has been around since the beginning of time. Joseph Campbell,…

Park Howell

New Executive Master’s for Sustainability Leadership program launches at ASU

The movie I recommended more than most last year was Finding Joe. It was created by the Joseph Campbell Foundation as an inspirational documentary on how we all travel a hero’s journey:…

Park Howell

What shape are your stories in?

My brother called from Virginia on Saturday looking for some storytelling help. His son, Riley, is writing an essay for his college applications. He has a whale of story, too,…

Park Howell

Virgin America spins culture out of compliance through storytelling

Southwest Airlines got it first. They turned the compliance exercise of robotically spewing flight safety information to its passengers into funny stand-up routines. Industry folk thought its was alarming. Weary…

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How NOT to become an MBA zombie

I teach storytelling workshops to business executives and sustainability professionals around the country, and I’m always gratified to see how people from every imaginable endeavor naturally embrace story. But some…

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How a frog can save a forest with storytelling

One of the great challenges in sustainable storytelling is that brands and causes don’t take the time to understand their audiences in a Godlike way. Their stories don’t resonate because…

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The art and science of sustainable storytelling

The trouble with climate change is that it doesn’t mean much to most folks. Is our planet warming naturally, or is humankind being less kind to mother Earth than we…

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Does business survival require better storytelling? Nearly 500 corporate communicators think so.

The folks who produce the Incite: Marketing and Incite: Communications Summits in New York asked their attendees what are the most pressing concerns they’d like to have covered in the…

Park Howell

30 years of mankind’s impact on the planet caught on tape by NASA and Google

Gary Larson, the biologist-meets-comic cartoonist who created The Far Side, caught fire with the public because of his unique juxtaposition of the universe versus our little lives. This cartoon of…

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What chief sustainability officers can learn from screenwriting

(The following article appeared today on the Sustainable Brands website.) If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite…

Park Howell