Archive for Corporate Social Responsibility Storytelling

“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing

I have a love/hate relationship with the “got milk?” campaign.  The campaign itself is brilliant branding and marketing. It’s become an iconic movement around a basic product. As an advertiser,…

Park Howell

Storytelling pays off for AZ nonprofit during SVPAZ’s inaugural Fast Pitch event

There are few times in life when we’re served up a life-changing event. I witnessed such a phenomena last Wednesday. Eight nonprofits competed for up to $100,000 in funding during…

Park Howell

The 15 characteristics of “Rudolphs” and how they can help steer your company thru the fog of the recession

This economy certainly has companies looking inward. Just to survive, let alone be sustainable, means questioning every practice and how you do business. We have built our agency primarily on…

Park Howell

Within each letter are the shattered lives caused by a red light runner

As you race toward the intersection, the green light suddenly flips to yellow. How long do you have? Do you nudge the brakes? Or do you run it? We’ve all…

Park Howell

Public pianos offer “Your Keys to the City” in Denver

I was chomping down a buffalo burger at an eatery in downtown Denver on Tuesday when a hand-painted, upright piano sitting on the curb caught my eye. My heart jumped,…

Park Howell

Goodwill’s thrifty online marketing strategy for its new “Donate Movement”

THE most powerful brand strategy in green marketing is not  found in what you say, but in what you do! Goodwill International’s new “Donate Movement” is a model of online…

Park Howell

Sustainable Storytelling: How a Word is Worth a Thousand Pictures

When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself  knifing your arms above your head like a Super Bowl ref signaling a touchdown.…

Park Howell

10 Sustainable Brands that Turned Green Marketing Campaigns into Movements

How To Nurture Life-Long Customers through Green Marketing It’s not enough to just run ad campaigns anymore. Your customer has WAY more control over your brand story than ever before.…

Park Howell

How a 16-Foot Pyramid of Milk Jugs Sells Water Conservation

The best stories aren’t written. They’re experienced. And when you’re selling sustainability, sometimes you need to startle people, grab them by their lapels, and shake them awake. One chapter in…

Park Howell

CMOs, Are You Telling Your Corporate Responsibility Story Well?

What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don’t believe me? How about that little P.R.…

Park Howell