Archive for Corporate Social Responsibility Storytelling

6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me

Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…

Park Howell

How Denver Water Made Conservation Cool

It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…

Park Howell

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…

Park Howell