❖ Archive for Corporate Social Responsibility Storytelling ❖
6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me
Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…
How Denver Water Made Conservation Cool
It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…
10 Considerations When Approaching a Private Company About Supporting Your Public Cause
A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…
