Create Effective Business Presentations With the Business of Story Framework
You Have One Job With Your Sales & Marketing Presentations: Move Your Audience to Action Quickly My storytelling career really began in 2006 when I studied the craft in earnest.…
How to Spot ABTs in the Wild to Strengthen Your Communications
Three years ago, I asked my 95-year-old mother if she had ever noticed the arrow in the FedEx logo. “What are you talking about,” she asked. I grabbed a FedEx…
6 Soul-sucking Business Communications Problems and How to Overcome Them
How to use one storytelling framework to overcome common miscommunication challenges Imagine that you have a growing company and you are particularly pleased with Sarah who joined your operations team…
Three Dreaded Assumptions That Derail Business Communications
Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…
New Study Finds Miscommunication is Costing American Businesses $1.2 Trillion Annually
A new report on the state of business communication by Harris Poll on behalf of Grammarly surveyed 251 business leaders and 1,001 knowledge workers in the U.S. to find out…
How You Can Get the Upper-hand on Coronavirus
Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…
How a Souring Apple Industry Ripened a Burgeoning Wine Region
You know the adage “Give me lemons and I’ll make lemonade.” But it also applies to apples. When the apple market went south in the early 1990’s, orchardists around Lake Chelan in…
How to Harness the Energy of Your Brand Origin Story to Drive Your Business
Storytelling is one of the most powerful, yet underutilized, forces to grow your brand, business and people Don’t you just love a good story? It has the power to transport you…
How the Red Cross Learned Storytelling to Amplify its Impact
Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…
Use These World-Class Storytelling Techniques in Your Brand Stories
Brand Storytelling is About Sharing the Emotion of Your Purpose-Driven Organization with Your Customers Until We All Win. This is the powerful opening line to Nike’s Equality campaign that took…
