Why Your Story Bank is the Secret Weapon Your Content Marketing Has Been Missing
One Story Captured, Dozens of Deployments: The strategic system that turns scattered anecdotes into your most valuable content assets You want your content marketing to captivate audiences and drive measurable…
How AI Changes Your Customers’ Brains And Why Author Voice Profiles Matter Now More Than Ever
AI is rewiring how they think, feel, and connect to brands. Is the content you’re creating right now making the problem worse? Mark Schaefer has been one of the most…
Breaking Through the Noise: Why Tim Riesterer’s Research Points to Classical Storytelling as Your AI Advantage
Why Some of the Best Messaging Insights in Years May Save Your Sales Revenue Now I got a surprise gift this morning from Jim Fritzemeir. He’s a friend, fellow entrepreneur,…
How AI Can 10X the Capabilities of Brand Developers and Brand Storytellers
Why the smartest storytellers are embracing AI amplification instead of fearing replacement On October 15, 1990, Apple launched the Macintosh Classic. I was a copywriter/account guy at a small agency in…
Why 90% of Brands Fail at Storytelling (And the 10 Elements That Fix Everything)
How the Story Cycle System™ Transforms Generic Marketing into Magnetic Brand Narratives to Combat Indifference The Strategic Enemy Hiding in Plain Sight You know that feeling when you’re scrolling through…
The Rise of Vibe Branding: Why Traditional Brand Strategy Development Is Dead
How StoryCycle Genie™ Transforms Business Intuition Into Magnetic Brand Power Early in my career, I was taught to ask my customers insipid questions like: If your brand were a dog,…
Can You See the ABT Story Structure in the Iconic LEGO® Print Campaign?
“How do you use the ABT to simplify visuals and get them to tell a story?” I was asked this morning during a storytelling training session with Walmart Canada leaders.…
10 Reasons Why You Should NEVER Use the ABT Story Structure
The ABT Framework is Too Simple, it Can’t Possibly Work “I think you’ll love this new book, especially the chapter on storytelling,” my friend and client Bob DiMeo, Chairman of…
How to Create Marketing Momentum With Your “Know, Like & Trust” Storytelling Flywheel
You can listen to this article here: The Easiest and Most Effective Three-Step Story Marketing Strategy Ever In 2008, Clinica Adelante, a 33-year-old community health center in Phoenix, Arizona, nearly…
The FedEx “Know, Like & Trust” Storytelling Flywheel
How to Build Marketing Momentum With Your Storytelling Flywheel My mom, Pat, turns 99 years young today. She is doing amazingly well and is as sharp as ever. Don’t even…
