Humorous Social Media Campaign About Purchasing “Infidelity Credits” Pokes Fun at Carbon Offset Industry
I wrote about our exploration of the carbon offsetting business by becoming carbon-neutral ourselves. Through our research, we found this hysterical site that compares buying carbon offsets to forgiving philandering…
Putting Faith in Carbon Offsetting is a Bit Like Grabbing an Electric Fence
Ever since my agency, Park&Co, announced we were working toward becoming carbon-neutral, we’ve received both cheers and jeers. Some call us “forward thinking.” Others call us “ignorant” for taking part…
How Sustainable is Your Sustainability Message?
Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…
How to Help Your Content Marketing Survive
9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content. How do you stand out? How do you generate comments? How…
This Beer Coaster Deserves a Toast For Its Green Marketing Folly
I love to be surprised by clever green advertising in surprising places. That’s why I’m raising a frosty golden mug to New Belgium Brewing. They created this wonderful beer coaster/postcard…
How to Make Your Green Brand Relevant, Important and Sustainable
A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do…
Nothing Like a Good Poisonous Toad Bash to Celebrate Earth Hour
This is right out of the Simpsons. Seriously. Apparently, our Australian friends across northern Queensland had a brilliant time on Sunday snacking on sausages and sipping cold drinks as they…
GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers
In the “What the Hell?” category, I came across a banner ad yesterday for GMC’s new Sierra Hybrid pickup truck on über green site EarthFirst.com. It wasn’t the ad placement…
Phoenix Celebrates the Largest Opening for Light Rail in U.S. History
Where were you on December 27, 2009? For Phoenix urbanites the date has gone down in history as the day Tempe, Phoenix and Mesa celebrated the Grand Opening of METRO…
6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me
Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…
