Archive for Sustainable Storytelling

How Sustainable is Your Sustainability Message?

Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…

Park Howell

How to Help Your Content Marketing Survive

9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content.  How do you stand out? How do you generate comments? How…

Park Howell

This Beer Coaster Deserves a Toast For Its Green Marketing Folly

I love to be surprised by clever green advertising in surprising places. That’s why I’m raising a frosty golden mug to New Belgium Brewing. They created this wonderful beer coaster/postcard…

Park Howell

How to Make Your Green Brand Relevant, Important and Sustainable

A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do…

Park Howell

Nothing Like a Good Poisonous Toad Bash to Celebrate Earth Hour

This is right out of the Simpsons.  Seriously.  Apparently, our Australian friends across northern Queensland had a brilliant time on Sunday snacking on sausages and sipping cold drinks as they…

Park Howell

GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers

In the “What the Hell?” category, I came across a banner ad yesterday for GMC’s new Sierra Hybrid pickup truck on über green site EarthFirst.com. It wasn’t the ad placement…

Park Howell

Phoenix Celebrates the Largest Opening for Light Rail in U.S. History

Where were you on December 27, 2009? For Phoenix urbanites the date has gone down in history as the day Tempe, Phoenix and Mesa celebrated the Grand Opening of METRO…

Park Howell

6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me

Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…

Park Howell

A Floating Island of Garbage Twice the Size of Texas?

I had no idea that there is a 3.5 million ton island of plastic and garbage floating in the Pacific ocean between Hawaii and San Francisco.  I found this out…

Park Howell

Making Water Conservation Sexy

I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the…

Park Howell