A Floating Island of Garbage Twice the Size of Texas?
I had no idea that there is a 3.5 million ton island of plastic and garbage floating in the Pacific ocean between Hawaii and San Francisco. I found this out…
Making Water Conservation Sexy
I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the…
How Denver Water Made Conservation Cool
It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…
Artist Creates Recycling Message From a Dump
Ingenious Beauty from Trash Nemo Gould is a fascinating artist in San Francisco whose remarkable sculptures are mostly crafted from found materials. He’s the “Rodin of Rubbish” having spent the…
The First Teardrop Heard Across America for Green
His name was Iron Eyes Cody, an Ersatz Indian. The cause was Keep America Beautiful. The TV spot was one of the first to launch the green movement in mass…
10 Considerations When Approaching a Private Company About Supporting Your Public Cause
A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…
