How Story Shapes Help You Share Your Unique Value Proposition
Stories are powerful tools that can trigger responses both neurologically and physically in us. They’re mechanisms for communicating meaning which are easily recalled and shared. That’s why stories have been used to…
Finding Your Competitor Differentiation Story
How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…
Understanding Your Business Narrative, so Customers Know Where They Fit
This time last week I was on stage with Elton John. On. The. Freakin’. Stage. To put the excitement I felt then, & still feel now, into context: I’ve seen Sir…
How to Create Your Personal Brand Story to Grow Your Business
I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies…
Growing from Startup to Scale-Up
Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit…
The ROI of Business Storytelling and the Cost of Being Boring
The business case for brand storytelling: Inspired leadership, employee engagement, greater retention and growing sales. Rags or riches? Your storytelling ability will lead to one or the other Steven knew…
What Stories in Your Business Presentations Say About You
Storytelling with your brand, business or in your presentations lets people into your world I present Business of Story workshops around the world, and I teach sustainable storytelling in the…
Grow your brand with three insights from Oracle’s Modern Customer Experience
Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week…
7 Habits of the Highly Effective Storytelling Marketer
How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim,…
What is Story Marketing and How You Can Master it
The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned…
