Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#261: How to Sharpen Your Story to Grow Your Career Now
The employment landscape in the U.S. has been rapidly changing over the last decade. And with the onset of the COVID-19 pandemic, we have seen an even more profound change.
Individuals who believed their higher level of education guaranteed job security have found themselves amongst the rising number of unemployed. But education is no longer the differentiator it once was. The ability to be noticed in the sea of job-seekers is the real solution. Now is the time to sharpen your personal brand story to position you and your career to flourish in the present and future.
#260: 7 Marketing Lessons From the Myth of the Plague
Humans have long been crafting myths to make sense of life and influence the way we respond to the world around us. Myths elicit emotions, feelings, fears, and reactions which make for powerful storytelling.
But the mythic structure has the power to shape collective emotion for good and bad.
Therefore, we’ll examine the classic myth of the plague as it relates to COVID-19 and what brand marketers can learn from these ancient storytelling structures.
#259: Making Your Brand Story Your Customer’s Story
The widespread use of smartphones has increased content consumption exponentially. The visual nature of popular social media networks such as YouTube, Snapchat, and Instagram are primary examples of this.
But with this increase in the intake of visual communication comes a decrease in consumer attention-spans. Shlomi Ron, CEO of the Visual Storytelling Institute is here to help you make the stories you tell mirrors that reflect your customer’s innermost wants and needs through the power of visual storytelling. (more…)
#258: How to Find Your Purpose-Driven Brand Story
We all share a desire to be fulfilled in what we do. And for more and more business leaders today, that means creating purpose instead of only profit. But in order for brands to survive, finding your purpose-driven brand story is no longer optional – it’s a necessity. (more…)
#257: Words That Work in Your Brand Storytelling
If you are a Business of Story listener, you are aware of the unlimited potentials of storytelling and the ability it has to tap into consumer emotions to bring your brand into their lives in a personal way.
But how can you determine which emotions to target and better yet, how do you best elicit such emotions in your storytelling? Find out by listening to my guest, Candice Frazer, share why the specific words you use in your storytelling hold the power to captivate (or not captivate) your audience.
#256: How to Overcome Your Quitting Story
Regardless of where you are in the world, we are all facing obstacles as a result of the pandemic. And so many have used this as an excuse to slow down, back up or quit. (more…)
#255: The Five Golden Storytelling Rules for Winning Negotiations
As humans, we often need to engage in negations. And COVID-19 has made these negotiating skills even more important. For instance you may be negotiating with your kids at home to do their homework and remain quiet while you do your work. You negotiate what Netflix shows to binge-watch with your spouse or partner. You negotiate pricing with your clients. You may be negotiating to retain your ability to continue to work from home as business starts re-opening. You may be negotiating a salary raise or cut, a career move, or even trying to land that new job during these disruptive times.
But, just like our storytelling, most of us just wing it when it comes to negotiating.
#254: Unveiling Your Brand Story During the COVID Road of Trials
The COVID-19 pandemic has brought many challenges and disruptions, leading many brands fearing what’s next. But in actuality, there is no better time to embrace change and focus on transformation. Now more than ever, innovation is welcomed by consumers due to the mindset that follows a global disruption like this. In this episode, Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares how to unveil your spellbinding brand story during COVID-19 so your brand can come out of this crisis on top.
#253: How Agencies Survive COVID-19
The COVID-19 pandemic has had a significant effect on ad agencies and many have seen a large decrease in new business. As a result, many agencies feel that they cannot pass up new business, regardless of whether or not the clients are an audience they serve. (more…)
#252: How to Amplify Your Brand Storytelling With Interactive Content
2020 has been coined, “The Decade of Distraction” and as brand communicators, we can all relate to the challenge of remaining connected with our audiences and standing out amongst the digital noise. (more…)
