Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs
#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs
Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. (more…)
#135: How to Connect Using Comedic Stories in Your Corporate Communications
#135: How to Connect Using Comedic Stories in Your Corporate Communications
The jury may still be out among corporate misfits, malcontents and miscreants, but pretty much everyone else agrees that storytelling is about the best way to connect emotions. Especially with comedy. (more…)
#134: How To Make Your Story Heard on Capitol Hill
#134: How To Make Your Story Heard on Capitol Hill
No matter what end of the spectrum you’re on, politics is exhausting.
In our polarized world of fake news, Russian hacks, gun control, building the wall, LBGTQ rights, the endless cycle of controversy wears us down. Even slight ideological differences can turn similar people into bitter enemies. (more…)
#133: How to Simplify Your Brand Story With the 3-1-3 Method
#133: How to Simplify Your Brand Story With the 3-1-3 Method
The classic elevator pitch is the best way to make someone not care about you. (more…)
#132: How a Virtual Assistant Can Make Your Business Panic Proof
#132: How a Virtual Assistant Can Make Your Business Panic Proof
Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills. (more…)
#131: How to Make Your Brand and Business Stories Retellable
#131: How to Make Your Brand and Business Stories Retellable
When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater. (more…)
#130: How to Find the Value in Your Purpose-Driven Brand Story
#130: How to Find the Value in Your Purpose-Driven Brand Story
Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket. (more…)
#129: How to Grow Your Brand and Business Through Your Life Story
#129: How to Grow Your Brand and Business Through Your Life Story
There’s only one way for someone to see through your eyes.
It’s through your story. (more…)
#128: The Four Story Pillars of Microsoft’s Brand Storytelling
#128: The Four Story Pillars of Microsoft’s Brand Storytelling
You might not realize it, but right now you are in the middle of your own Hero’s Journey.
Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal growth. (more…)
#127: The Business Case for Purposeful Brand Storytelling
#127 The Business Case for Purposeful Brand Storytelling
When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause. (more…)
