The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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#90: How Stories Drive Epic Performance
#90: How Stories Drive Epic Performance
In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business.
Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies.
#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing
#89: Why You Must Move from Adverbs To Adventures In Your Story Marketing
Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.
#88: How 3 Social Media Storytellers Use Video, Visuals, and Vitality in Story Marketing
#88: How 3 Social Media Storytellers Use Video, Visuals, And Vitality In Story Marketing
One thing we can all agree on is that the digital world is a dynamic place to tell our stories.
Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages.
But these days it seems nearly impossible to cut through the clutter, and that’s why there’s a gathering every year in San Diego with the top social media experts to help you figure this out. It’s Social Media Marketing World and it just took place.
During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators. (more…)
#87: How a Christmas Tree Provides the Framework for Great Story Marketing
#87: How A Christmas Tree Provides The Framework For Great Story Marketing
On this show, we’ll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us is a highly decorated thirty-year veteran of the direct mail industry who has worked solely with the Democratic Party, Dave Gold.
Dave is the founding partner of Bouchard Gold Communications. His clients have included Senator Joe Biden, Governor Ann Richards, Congresswoman Betty McCollum, attorney generals, coalitions, causes, propositions, and initiatives. Dave has truly seen it all. (more…)
#86: How to Use Story Marketing to Sell a Ton of Socks
#86: How To Use Story Marketing To Sell A Ton of Socks
Today we are investigating how you can use story marketing to turn a commodity into commotion. We’re talking about elevating a fairly banal item, like socks, into a meaningful and sought after experience—all through the brand stories you share!
I know it sounds crazy, but socks are a $6 billion global industry. Imagine the market share you might carve out simply by disrupting the norm with story?
Today we’re going to meet two people who have done exactly that through their plucky five-year-old company, Sock Club. That’s right! I am a proud Sock Club member.
#85: How to Use Business Storytelling to Fill Your Sales Funnel
#85: How To Use Business Storytelling To Fill Your Sales Funnel
Content marketing is about filling the sales funnel with qualified prospects. We can all agree on that, right?
We can also probably agree that there’s more competition for those prospects now than ever. (more…)
#84: Finding Common Ground With Your Audiences
#84: Finding Common Ground With Your Audiences
We’ve all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today’s Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.
#83: How To Give Your Audiences A Story They Can’t Resist
#83: How To Give Your Audiences A Story They Can’t Resist
With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses. So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we’ll look at one way to do that. On today’s show, we’re going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.
#82: How to Focus Your Story to Grow Your Business
#82: How To Focus Your Story To Grow Your Business
It’s often thought that keeping a business’s focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business, and bring success to your brand.
#81: Get Vulnerable in Your Stories to Set Your Presentations on Fire
#81: Get Vulnerable In Your Stories To Set Your Presentations On Fire
When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk. But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard. (more…)
