The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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The Brain Science Behind Business Storytelling
#30: The Brain Science Behind Business Storytelling
Our brains are hardwired for story, but all stories need to first get the architecture right to make an impact. There’s a science behind the communication of storytelling, and professional Story Consultant Kendall Haven joins the Business of Story podcast to share how we can persuade, teach and inspire through proven storytelling techniques. (more…)
#29: How to Use Story to Positively Position Your Professional Services Firm
#29: How to Use Story to Positively Position Your Professional Services Firm
Marketing isn’t about big, expensive ad campaigns or exploring the latest social networking fad. Nick Westergaard of Brand Driven Digital reveals how brands can do more with less and produce content that empowers customers through dynamic online positioning strategies. (more…)
Why Your Business Stories Are a Joke (or Should Be)
#28: Why Your Business Stories Are a Joke (or Should Be)
Should businesses embrace comedy in their stories? Eric Munn of satirical news outlet Onion Labs shares his expertise and insight on when and how brands can successfully use humor in business (more…)
How to Create Business Stories People Actually Care About
#27: How to Create Business Stories People Actually Care About
John Yorke, Managing Director at Angel Station, founder of the BBC’s Writer’s Academy, and author of Into the Woods: How Stories Work & Why We Tell Them joins the Business of Story podcast to share his unique perspective on the dynamic power of storytelling for your business. (more…)
#26: Create Magnetic Demand With Character Archetypes
#26: Create Magnetic Demand With Character Archetypes
Brand Archetyping: Finding the Personality for Your Business
Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)
#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing
#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing
Spoiler alert: The hero in your business stories is not you, your brand or its products and services. It’s your customer. They should be at the center of every brand story you tell. (more…)
#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories
#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories
Matthew Winkler, educator, author and originator of the popular TED-Ed Talk “What makes a hero?” highlights the process of applying story to your brand by exploring the Hero’s Journey. (more…)
How to Apply Neuroscience to Business, Teaching, and Storytelling
#23: How to Apply Neuroscience to Business, Teaching, and Storytelling
Margie Meacham, also known as “The Brain Lady”, is a learning strategist expert who helps organizations and professionals apply the latest advances in mind and brain research to survive and succeed in today’s changing business environment. (more…)
#22: How to Use Adversity to Your Advantage With Your Brand Storytelling
#22: How to use Adversity to Your Advantage With Your Brand Storytelling
How to Create a Brand Story Customers Will Root For
Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.
How to Avoid Jargon-Monoxide in Your Business Storytelling
#21: How to Avoid Jargon-Monoxide in Your Business Storytelling
We’ve all been talking with someone who tries to explain their services with incomprehensible words. Judiciousness and circumspection are transposed for insouciance sesquipedalian in typifying intrinsic conceptualizations. Or basically, using difficult words to explain simple concepts. A lot of times we don’t even realize we are the ones filling the room with jargon, and it can seriously impact our business relations. (more…)
