Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#73: How Rewriting Your Inner Story Can Change the World
#73: How Rewriting Your Inner Story Can Change The World
You want to be both creative and organized, and all the conventional wisdom out there says that is just not possible. But your inner story still wants to be heard and that voice inside you is right; you can be creative and get things done. By listening to your inner voice, you can cultivate the most supportive and successful story that will help you accomplish your goals and change your story to a fulfilling one for you and your brand. (more…)
#72: Differentiate Your Brand Story by Cultivating Some ‘Wow’
#72: Differentiate Your Brand Story By Cultivating A Wow Factor
Because it can be so tough to make a single brand stand out in the saturated marketing space, brands often resort to dropping their prices to compete. But over time, dropping prices will hurt returns and keep your business from growing. Learning how to create and use a wow factor for your brand will help keep margins high while also expanding and developing your brand story. (more…)
#71: How Popular Culture Affects the Way We Tell Stories
#71: How Popular Culture Affects The Way We Tell Stories
Do you remember that one teacher or professor you had that made a remarkable impact on your life? Mine was LeRoy Ashby. LeRoy was my history teacher at Washington State University, and students would line up like waiting to buy concert tickets to register for his class. (more…)
#70: How to Rewire Your Mental Patterns to Rewrite a More Powerful Personal Story
#70: How To Rewire Your Mental Patterns To Rewrite a More Powerful Personal Story
We all want abundant lives and to create successful businesses. Even with these positive intentions, it’s easy to get stuck in our own limited thinking and bad habits. Therefore it’s necessary to rewire our mindset and allow for a more positive and expansive story to live into. (more…)
#69: Unleash Your Story Creativity With the Power of Improv
#69: Unleash Your Story Creativity With The Power Of Improv
In the business world, we are always striving to connect with our audience. Sometimes we over plan, and our thinking actually gets in the way. But using certain practices of improv performers can help us loosen up and get those creative juices flowing. So, engaging in collaborative games and adopting a ‘yes, and’ attitude can help you create a more compelling brand story. (more…)
#68: 3 Big Things You Can Do Right Now to Jumpstart Your Business
#68: 3 Big Things You Can Do Right Now To Jumpstart Your Business
We all have important brand stories to tell, and we use innumerable social media channels to be heard. But it’s nearly impossible to standout in today’s Attention Economy without the proper search engine optimization (SEO) strategy for your brand storytelling. Therefore, today’s guest will cover the three big things you need to know to help your business stories rise above the noise and be heard. (more…)
#66: How to Use Audacious Storytelling for Full Contact Marketing
#67: How To Use Audacious Storytelling For Full Contact Marketing
Look, we have a second or two to get someone’s attention in today’s Attention Economy.
So why not take a storytelling tip or two from a guy who tells stories in one frame for the Wall Street Journal? (more…)
#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump’s Narrative Intuition
#66: How Trump’s Narrative Intuition Beat Clinton and Put a Reality TV Actor in the White House
How could this country elect a reality TV show host as its President?
Trump had a story. Hillary had none. (more…)
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
You can use business storytelling to give people a reason to make a behavior change and to do that, you’ve just got to give customers an emotional reason to do something. But it can be difficult for us, as marketers, to get out of our business minds and into our emotional brain. Therefore, we can apply some of the best storytelling ideals from the comic book industry to humanize and have more fun with our marketing content and nudge the world in any direction we choose. (more…)
#64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling
#64: Now Is The Time to Dive Into Live Video Streaming For Brand Storytelling
Social media has become a powerful force for brand building, and more content is being produced and consumed daily than ever before. But this democratization of communication where everyone can be a 24/7 publisher and broadcaster makes it difficult to be seen and heard in our Attention Economy. Therefore, live streaming video is becoming the dominant choice to rise above the noise and move people to action. (more…)
