Master the Primal Art of Business Storytelling

The Business of Story Podcast With Park Howell

Transform Your Business Through Proven Narrative Mastery

Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.

What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.

But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.

This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.

That’s exactly where The Business of Story podcast transforms your approach to business communication.

Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.

Your Guide to Storytelling Excellence

Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.

As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.

Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.

His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.


Latest Episodes: Primal Storytelling in Action

Recent Releases:

Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.


Begin Your Storytelling Mastery Journey

Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.

Exclusive Subscriber Benefits:

  • Access to primal storytelling resource library
  • StoryCycle Genie™ early access updates
  • Monthly storytelling mastery workshops focused on Return on Intelligence
  • Direct connection with the storytelling excellence community

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Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out

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How-to-Make-Amazing-Videos-to-Tell-Your-Brand-Story-Julian-Mather-Magic-Video-marketing-story marketing videos

Julian Mather - Founder of Tailor Made Career

#76: How To Make Amazing Story Marketing Videos For Your Brand

#76: How To Make Amazing Story Marketing Videos For Your Brand

You don’t have to go any further than Facebook Live to know that story marketing videos are all the rage. And it’s a storytelling trend that is growing exponentially. (more…)

Business-of-story-Survival-of-Fittest-Why-Darwinism-in-Storytelling-Matters-Jayde-Lovell-structure-simplicity

Jayde Lovell - Founder & CEO at ReAgency

Survival of the Fittest: The Evolution of Story Marketing

#75: Survival Of The Fittest: The Evolution Of Story Marketing 

How is your story marketing evolving?

Most of us are not hunting our food and fighting for our shelter, but there is one thing we’ve continued to do since the time of cave dwellers: we tell stories. Stories are not only what make us human. Storytelling is our most important survival tool.  (more…)

How-to-Wake-Up-Your-Inner-Entrepreneur-Michael-Gerber-Story-Entrepreneur

Michael Gerber - Founder & Author at Michael E. Gerber Companies

How to Wake Up Your Inner Entrepreneur

#74: How To Wake Up Your Inner Entrepreneur

Sometimes your biggest obstacle in entrepreneurship is yourself. Wanting to be practical and realistic is helpful, but is often a roadblock to incredible success. The fantastic thing is that by expanding your inner story, you have the opportunity to unlock the hidden potential in yourself and your company. Our special guest on this episode will provide some insight to help you do just that. (more…)

Business-of-story-Rewrite-Inner Story-Can-Change-the-World-Samantha-Bennett-creativity-organization

Samantha Bennett - Founder of The Organized Artist Company

#73: How Rewriting Your Inner Story Can Change the World

#73: How Rewriting Your Inner Story Can Change The World

You want to be both creative and organized, and all the conventional wisdom out there says that is just not possible. But your inner story still wants to be heard and that voice inside you is right; you can be creative and get things done. By listening to your inner voice, you can cultivate the most supportive and successful story that will help you accomplish your goals and change your story to a fulfilling one for you and your brand. (more…)

Business-of-story-Wow factor-john-jd-dwyer-park-howell

JD Dwyer - Founder of The Institute of Wow

#72: Differentiate Your Brand Story by Cultivating Some ‘Wow’

#72: Differentiate Your Brand Story By Cultivating A Wow Factor

Because it can be so tough to make a single brand stand out in the saturated marketing space, brands often resort to dropping their prices to compete. But over time, dropping prices will hurt returns and keep your business from growing. Learning how to create and use a wow factor for your brand will help keep margins high while also expanding and developing your brand story. (more…)

Popular-Culture-Affects-Tell-Stories-Leroy-Ashby-Popular-Culture

LeRoy Ashby - Professor and Author

#71: How Popular Culture Affects the Way We Tell Stories

#71: How Popular Culture Affects The Way We Tell Stories

Do you remember that one teacher or professor you had that made a remarkable impact on your life? Mine was LeRoy Ashby. LeRoy was my history teacher at Washington State University, and students would line up like waiting to buy concert tickets to register for his class. (more…)

How-to-Rewire-the-Mental-Patterns-That-Are-Holding-Your-Business-Back-Melanie-Benson-Coaching

Melanie Benson - Professional Trainer and Coach at Success Connections

#70: How to Rewire Your Mental Patterns to Rewrite a More Powerful Personal Story

#70: How To Rewire Your Mental Patterns To Rewrite a More Powerful Personal Story

We all want abundant lives and to create successful businesses. Even with these positive intentions, it’s easy to get stuck in our own limited thinking and bad habits. Therefore it’s necessary to rewire our mindset and allow for a more positive and expansive story to live into. (more…)

brian-palermo-business-of-story-improv-creativity-emotionality

Brian Palermo - Actor & Author

#69: Unleash Your Story Creativity With the Power of Improv

#69: Unleash Your Story Creativity With The Power Of Improv

In the business world, we are always striving to connect with our audience. Sometimes we over plan, and our thinking actually gets in the way. But using certain practices of improv performers can help us loosen up and get those creative juices flowing. So, engaging in collaborative games and adopting a ‘yes, and’ attitude can help you create a more compelling brand story.     (more…)

john-jontsch-business-of-story-jumpstart-business

John Jantsch - Founder & President at Duct Tape Marketing

#68: 3 Big Things You Can Do Right Now to Jumpstart Your Business

#68: 3 Big Things You Can Do Right Now To Jumpstart Your Business

We all have important brand stories to tell, and we use innumerable social media channels to be heard. But it’s nearly impossible to standout in today’s Attention Economy without the proper search engine optimization (SEO) strategy for your brand storytelling. Therefore, today’s guest will cover the three big things you need to know to help your business stories rise above the noise and be heard.   (more…)

stu-heinecke-business-of-story-economic-storytelling

Stu Heinecke - President and Founder at Cartoon Link, Inc.

#66: How to Use Audacious Storytelling for Full Contact Marketing

#67: How To Use Audacious Storytelling For Full Contact Marketing

Look, we have a second or two to get someone’s attention in today’s Attention Economy.

So why not take a storytelling tip or two from a guy who tells stories in one frame for the Wall Street Journal? (more…)