Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#20: Building Brand Culture Through Storytelling
#20: Building Brand Culture Through Storytelling
Of all the topics discussed on our show today, perhaps none is more important than the concept of ‘fearlessness.’ (more…)
Driving Business Results with Your Personal Story
#19: Driving Business Results with Your Personal Story
Here’s an important question; why should your audience care about your story? What aspects make it interesting? Simply put, how can you learn what makes your story effective? (more…)
Creating Goosebumps with Your Business Storytelling
#18: Creating Goosebumps with Your Business Storytelling
Founder of famous UK digital marketing agency, Ph. Creative, Bryan Adams, explores how business leaders and content marketers can use story to drive business results. He has an amazing book on digital storytelling called, Getting Goosebumps: A pragmatic guide to effective inbound marketing: Emotionally connect with your audience and achieve your business objectives. (more…)
Why All Content Marketers are Storytelling Screenwriters
#17: Why All Content Marketers are Storytelling Screenwriters
Join Justin Trevor Winters as he describes why all business marketers are storytelling screenwriters and why story structure is more important now than ever.
Pitch Perfect Storytelling
#16: Pitch Perfect Storytelling
When you apply storytelling to your brand, your business achieves incredible growth. Story marketing is becoming more widely used, and people are noticing how critical a narrative is to success. Creating a brand story has a powerful impact, but often companies struggle to find a story to tell. That’s why finding your stories is the subject of this episode. (more…)
Business Story Strategy from an Improv Artist
#15: Business Story Strategy from an Improv Artist
Our guest this week is Margot Leitman, entrepreneur, author, and teacher. Her recent book, Long Story Short, is a hysterical and illuminating text that shows you the importance of creating authentic emotion, and how that relates to your brand story. (more…)
Secrets of Story’s Influence
#14: Secrets of Story’s Influence
Learn the six stories you need to know to be a powerful business communicator, and why story morals are integral to your success.
How Sustainable is Your Story?
#13: How Sustainable is Your Story?
With topics as potentially divisive as climate change and sustainability, business communicators need to empathize and find common ground with their audiences to make their stories resonate.
#12: Storytelling Wins the Super Bowl
#12: Storytelling Wins the Super Bowl
What makes a Super Bowl TV spot super? Keith Quesenberry studied over 100 commercials, and here’s what you can learn and apply from what he found about the five-act story structure. (more…)
#11: Monitoring the Health of Your Story
#11: Monitoring the Health of Your Story
Learn how to test the health of your stories from one of the top online storytelling monitoring systems in the world.
